Asda has raised the stakes in the run-up to Christmas by cutting the price of some of the laptops it stocks to levels well below its rivals.
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The supermarket chain has taken Amazon prices as its benchmark and shaved £60 off the price of a couple of Toshiba laptops.
The Toshiba C660-21Z and C660D-1C6 can now be picked up for £319 and £259 respectively.
The retailer is pitching the move as one designed to help cash-strapped buyers working with tight budgets.
"We're offering these great deals for our customers as art of our commitment in the lead up t
o Christmas to make Internet access as affordable as possible," said Duncan Tate , Asda technology expert.
One source said that the move could force other competitors to follow and while being good news for users would put pressure on those resellers selling similar laptops with a similar specification.