The complexity of making a transition from traditional infrastructure to cloud computing is going to be a fertile area for managed services providers.
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Customers are starting to make the move towards the cloud, with predictions from the likes of Gartner that it will take 10% of the ICT market by 2014, but most users will move in stages.
There is also a growing expectation that not only will the move to hosted services be staggered but some functions will remain on-premise.
"We have seen significant predictions of cloud adoption but I couldn't tell you it's huge although the the hype is huge and the vendors pushing it is huge. But you can see which way the market is going," said Rob Bamforth, principal analyst at Quocirca.
Speaking at a Kaseya managed services event he said there was a long term opportunity for resellers to help users manage their response to the cloud.
"Some applications will be run in-house others will be managed services [through the cloud], but it is going to be very complex for a very long time," he said.
"This hybrid cloud model will require managing," he added.
Resellers speaking at the event also acknowledged the demand for users for hand-holding and choice as they looked to outsource more of their services.
Roger Harry, managing director of Circle IT, said that it had been able to introduce a combination of automation and standards to help users make straightforward steps into managed services.