Network services provider Colt has published the results of its annual CIO survey, revealing that concerns around cloud implementations are shifting beyond security to more generalised worries about risk and management.
According to the survey of 500 key IT decision-makers in Europe, including 100 Britons, just under two thirds believed there were business risks associated with the transition from in-house IT management to cloud services that could potentially damage their reputation and customer relations.
Around 42 per cent saw the biggest risk in terms of brand damage as a result of performance or security issues, while 45 per cent cited security concerns.
In terms of challenges around adoption, 55 per cent reported ease of transition as the largest issue they saw, while quality assurance and cost justification, both 55 per cent, and regulation on security and control of customer data - 54 per cent - were top of mind for many.
Other issues associated with a more mature marketplace were also seen emerging, such as supplier lock-in and geographic location.
The UK in particular threw up some further data that could be used as a jumping off point for the channel sales machine, with a slim majority of end-users coming out in favour of private over public cloud infrastructures, and over 60 per cent saying that cost saving was their most important priority in moving to a cloud-based infrastructure.
Colt Enterprise Services executive vice president Simon Walsh said the survey's findings confirmed the firm's own thinking around cloud.
"The hype surrounding cloud computing is now giving way to a more comprehensive market understanding across Europe," said Walsh.
"As these services are maturing, enterprises recognise the need to support an IT evolution rather than immediately re-design their IT to better align to cloud models," he added.