Resellers have been warned to avoid relying on social networks to find their next star sales person because of the effort involved in trawling through the thousands of potential candidates.
At a recent roundtable hosted by hosted specialist UKFast recruitment experts provided opinions over the benefits of smaller firms using social networking to find staff with the consensus being that it was too often a waste of time.
Geoff Newman, from Recruitment Genius, said that for smaller resellers the use of social networks to find staff was "less relevant; it is more intensive in terms of generating content".
"For the vast majority of small companies, I'd say it would be a complete and utter waste of time and money," he added.
The advice for those smaller resellers wondering if Twitter, LinkedIn and Facebook might hold the answer to their recruiting needs was to tread carefully and consider the time implications of using those platforms for a candidate search.
"We have interviewed over 60 people in the past month and have seen hundreds more CV's. If we were to dig into the social media profiles of all of these people, I would need to hire a team of 10 recruiters," said Lawrence Jones, managing director at UKFast.
"By sticking to traditional methods including telephone interviews and online personality profiles for all interviewees, we not only save time, we also save money," he added.