O2, Orange and Vodafone distributor Daisy Distribution is planning to thrust its partners into the limelight at a Dragons' Den style deal clinic later this month.
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The clinic, which mirrors previous events held by Anglia Telecom, will be held in Newcastle on 25 May and will see partners pitching business ideas in a bid to win support from the mobile networks.
The pitches may include anything from an individual deal proposal to inviting a network to partner on a specific strategic opportunity, said Daisy.
The mobile network dragons will be examining both the cost to themselves, and potential ROI befopre investing in proposals "most aligned with channel business objectives".
"We hope that by inviting multiple [network] partners we are not only going to be able to achieve new business opportunities but encourage our partners to forge closer network relationships," said Daisy Distribution marketing head Julien Parven.
"We will be encouraging partners to come up with opportunities that aren't necessarily just physical deals, but marketing and vertical sales opportunities aimed at increasing business across all of the different networks," he added.