Lenovo has made changes to its UK channel management team as it establishes a fresh position to increase its consumer sales across Europe.
Neil Berville, who has been working with the channel at the vendor is being handed the chance to make an impact in a different area of the vendor's business taking up the role of executive director of consumer sales across Western Europe.
This creates a vacancy which is being filled by Darren Phelps who becomes the channel director for the UK and Ireland reporting into Robert Pasquier, executive director of the channel partner organisation for Western Europe.
The changes are effective immediately and the vendor issued a statement underlining Berville's previous experience in the retail market he picked up before joining Lenovo at Samsung.
A replacement for Phelp's former role as UK sales and marketing director will be announced shortly.