Unified comms and video specialist Polycom has appointed former NCR managing director Elton Birden as area sales vice president for the UK and Ireland.
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He will report to Polycom's EMEA president Gary Rider and has been tasked with developing and executing the vendor's UK sales strategy through a high-touch channel-led model.
"A key priority for me will be to capitalise on Polycom's reputation and grow the company's market share," said Birden.
Rider added: "The way we communicate and collaborate is changing and Polycom is on the cusp of this evolution. I have every confidence Elton is the right man to help lead our European business."
Birden is a relative newcomer to the communications market; prior to NCR he spent time with IBM and Unisys, where he specialised in business process outsourcing.