Avaya to chase down grey traders

Avaya has vowed to get more aggressive with grey marketing of its kit after a high-profile case that resulted in one UK trader being busted to the tune of $250,000.

Avaya has vowed to get more aggressive with grey marketing of its kit after a high-profile case that resulted in one UK trader being busted to the tune of $250,000.

"These people overstepped the mark and left a paperwork trail that enabled us to get them by the throat," said Avaya worldwide channel vice president Jeremy Butt.

"We got their upstream suppliers and their downstream sales, and they had to pay back everything," he added.

Datapoint technology solutions director Paul Brewer said it was "great to see Avaya dealing with the issue and trying to take it back".

"The customer may get a couple of percentage points off [with grey] but they're never going to get the support or levels of accreditation that we can provide," he said.

"These companies are operating on the edge of our business, they're stealing from you, me, and from the end-user experience," said Butt.

MicroScope+

Content

Find more MicroScope+ content and other member only offers, here.

Read more on Network Infrastructure Solutions and Services

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

ComputerWeekly

SearchITChannel

Close