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There could be a significant silver lining for those smaller retailers and e-commerce operations that make the effort to become PCI compliant with customers more likely to shop with those that are visibly secure.
As the clock ticks down towards the deadline for major retailers to become complaint with the PCI requirements protecting and securing customer credit card data the main focus has been on the number of stores still not ready rather than the range of businesses bolstering security.
But with the end of September deadline looming large for tier one merchants, those delivering more than six million transactions a year, some SMEs believe they should also meet the requirements in order to compete against larger retailers and get ahead of similar sized rivals.
"If you are serious about trading online, be it as an SME, Marks & Spencer or Argos, you have to follow the same rules," said Jason Zemmel. managing director of Half Price Perfumes who was speaking at a recent UKFast PCI roundtable.
"While it may be an inconvenience and require a certain amount of extra effort, it is very important that we follow the same standards so that there is a uniform environment for all online retailers, regardless of size. That way you can ensure customer trust and confidence," he added.
Other SME online retailers were viewing the effort as not just essential but something that could help them compete against rivals.
"When holding customer credit card details, it is a responsibility point to be PCI compliant. By displaying this on our website, it will make customers more confident in dealing with us and increase trust and business," said Richard Bromley of Ken Bromley Art Supplies.