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Those that attended last week's second Software Industry Research Board (SIRB) conference heard about the benefits of SAM and of the timetable of ROI, which can be between six months and a year, but they remain in the minority.
John Lovelock, chief executive of the Federation Against Software Theft (FAST IiS), said that board level ignorance of SAM was holding up wider adoption of the technology.
"The board needs to know about it and there are compliance responsibilities but there is little appetite for prople to be spending money," he said referring to the budgetary constraints still in place for most firms.
"Awareness has increased but in between [this year's conference and last year] we have all suffered the economic crunch and when a lot of budget is spent keeping the lights on in many businesses it has been difficult to [deploy] SAM," he added.
There has been a growing consensus among those involved in the SAM industry that more needs to be done to promote the carrot of helping control and often reduce software budgets as well as the stick of fines for those that break the law using unlicensed applications.