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The market for business intelligence has shown it can rise above cyclical patterns experienced by other parts of the software industry.
A survey of the state of the BI market from Gartner indicated that although worldwide revenue did not increase at the same rate last year as it did in 2008 it rose by 4.2% to $9.3bn.
SAP continued to dominate the market with 22.4% market share followed by Oracle with 14.5%, SAS Institute with 14.2% then IBM and Microsoft.
Part of the reason for the success of BI was the focus that vendors put on the technology in the downturn, said Dan Sommer, senior research analyst at Gartner.
"Organisations largely continued their BI projects,hoping that resulting transparency and insight would enable cost-cuts and improved productivity and agility," he said.
"However, there is no doubt pressure has intensified on deal sizes and price points on new sales throughout the year," he added.
One of the consequences of the downturn has been the move by customers to rationalise around a few key vendors and the analyst house expects that trend to continue.