24 February 2008
Hewlett-Packard has indicated that it is in the process of evaluating the success of its zero financing on PCs, servers and storage before extending the offer across other products.
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The vendor, along with many other players in the market, has opted to use its financial muscle as a means of opening up the order book but is being cautious before rolling it out across the whole business.
Steve Gill, vice president and managing director of HP UK and Ireland, said the current 0% promotion was being run on a trial basis and depending how the next few weeks went it might be extended.
"There is recognition that access to capital is a market differentiator. Our financial services operation has a portfolio of customers that range from the very safe to the very risky and we need to make an assessment if it has been a good use of the cash," he said.
David Wright, vice president and general manager of the PSG group at HP in the UK and Ireland, said that it was not just using zero financing as the only ways of attracting customers.
He said that the three year warranty was now being promoted along with features like accidental damage cover.