The Cloud Industry Forum (CIF) is to put the case forward for a Code of Practice at this year's Cloud Computing World Forum
The Forum feels that providers need to be clear in their cloud offerings to build trust with customers, who in turn need to understand more to asses and select a vendor.
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"The Cloud Industry Forum was formed by organisations which recognise that end users are seeking help in sourcing suppliers, which was why we launched our Code of Practice over a year ago," explained Andy Burton, chair of CIF and CEO of Fasthosts,
"The Code itself is not intended to solve underlying technical issues or to guarantee the performance of cloud service providers. Rather, the objective was to create a more level playing field for organisations doing business in the cloud, to allow consumer organisations to make better-informed decisions about the choices available," he continued.
The Cloud Computing World Forum, taking place at Earls Court on 12 and 13 June, is set to be one of the biggest events in the Cloud computing calendar for both suppliers of services and end users.
The Cloud Industry Forum, industry partner to the event, will have a presence at the show including a keynote address and Burton will moderate at one of the main sessions.
"This event will bring together an industry that is rapidly transforming the provisioning of IT," said Burton. "At the same time end users are looking for guidance and advice on how to procure these services based on the clear, consistent and relevant provision of key information about the organisation, its capabilities and its operational commitments."
Burton explained how the code works through a process of self-certification of vendors requiring executive commitment and operational actions to ensure the provision of critical information through the contracting process.
"This Code of Practice, and the use of the related Certification Mark on participants' websites," Burton continued, "is intended to promote trust to businesses and individuals wishing to leverage the commercial, financial and agile operations capabilities that Cloud-based and hosted solutions can provide,"
Burton concluded: "Today we have a number of suppliers who have already attained Certification with over 50 other organisations in the pipeline. For end users seeking clarity in a new, dynamic and fast moving market, we firmly believe that the Code of Practice and associated Certification will deliver much needed transparency and trust to the market."