London has become the latest battleground for the Business Software Alliance (BSA) as the anti-piracy organisation kicks off a two-month campaign to encourage users to pay for their software.
The BSA has run similar activities in Manchester last year and Glasgow in 2007 working with local MPs and business groups to highlight the need to be compliant.
The London campaign , which starts today, will be run in a similar fashion with 1,000businesses contacted with the offer of free consultancy around software licences.
The BSA has the backing of Mark Field MP, the member for Cities of London & Westminster and chair of the All Party Groupon Business Services.
During the two month period the BSA is also planning to name and shame companies that have recently been caught using illegal software and been forced to settle.
“We urge London businesses to come forward and ensure that their software licensing is up to scratch, checking all software - from office productivity suites, to design packages and fonts,” said Alyna Cope, spokesperson for the BSA country committee.
“Software piracy deprives developers of the rewards of their work and innovation, with the greatest financial impact felt by smaller firms and start-up software companies, and we need to ensure resource and expertise is not being lost at the base of the sector.”
Following the campaigns in Manchester and Glasgow the BSA was able to uncover companies not paying for their software and take legal action.