The new boss at Azlan has laid down the gauntlet to rivals by claiming it will develop into the first converged infrastructure distributor in the UK.
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As revealed by MicroScope, Ian French has taken hold of the reins at Computer 2000's networking arm as it tries to build out a data centre business organically after narrowly missing out on the acquisition of CCD to arch rival Ingram Micro.
"Distribution has got a little tame," said French, "companies are good at operating in silos but there is not one distributor in the UK that can deliver an entire infrastructure as it is needed or in its component parts."
Veteran of the enterprise distribution channel Billy Bond has also joined Azlan as business development manager and will work alongside Mark Walker, who starts next week at the Basingstoke-based firm as director of servers and storage.
"This is a business under construction" said French, who revealed Azlan is also in the process of beefing up technical skills and recruiting additional vendors, with Hewlett-Packard the first to sign up to the new regime.
The vendor wants to cosy up with a wider number of mid-market resellers by giving Azlan rights to its BCS and StorageWorks value portfolio, a move that was predicted by MicroScope last year.
Kevin Matthews, HP UK and Ireland channel manager for the enterprise storage, server and networking (ESSN) division, said it wanted to take its converged infrastructure play to a larger audience.
"Azlan has a wide and far reaching set of SME resellers," he said.
He added that HP had six channel storage specialists internally to help resellers win deals and it was also upping deal registration rebates for new business.
The converged infrastructure blueprint unveiled by HP in November integrates disparate compute, storage, network and facility resources with a unified management tools to create a virtualised and automated tech environment.
The appointment of Azlan takes the number of HP distributors with the storage value range to five including Arrow ECS, Bell Microproducts, ETC and Ingram Micro, formerly CCD which is also gunning for the data centre space.
Late in 2009 Ingram CEO Greg Spierkel said its investment in CCD signalled its intent to ramp up its enterprise business both organically and via acquisition.