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The value of a good reputation: CompTIA business credentials demonstrate quality service
This article is part of the MicroScope issue of August 2013
In business, a good reputation can be difficult to earn and hard to quantify. But demonstrating that reputation to clients and new prospects is key to winning new business. CompTIA has long been in the business of developing certifications to validate individual skills. A few years ago, we started work with our UK Channel Community to develop a certification that would validate the businesses themselves – guaranteeing to prospects that they met best practice standards agreed by the industry. Based on this work with industry we launched two Trustmarks. CompTIA’s IT Business Trustmark validates an ICT business’s basic demonstration of sound business practices and ability to provide quality service. The Accredit UK Trustmark+ takes things up a level as an advanced, fully audited standard providing the logical next step for ICT businesses seeking to position themselves for growth. Since launch more than 150 channel companies have attained one or more of these Trustmarks and more are applying for them every week. We recently sought ...
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In business, a good reputation can be difficult to earn and hard to quantify. But demonstrating that reputation to clients and new prospects is key to winning new business, argues Vaughan Shayler
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