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Vendors need to deep-six their marketing hype about virtualization and concentrate on the problems it can solve. I've heard a lot of whining from various industry folks who blame users for not "embracing virtualization," i.e., parting with their money for some vendor's marketing pitch. Instead of blaming users, vendors should look in the mirror. Storage virtualization technologies have been purchased and implemented successfully for years. The rest of the IT infrastructure will try to catch up (think VMware) and, ultimately, the only thing not virtualized within the data center will be the last guy standing.
Steve Duplessie is the founder and senior analyst for the Enterprise Strategy Group in Milford, Mass.