Computer Weekly Buyer’s Guides map the IT buying cycle of our readership onto relevant editorial that will inform and educate readers and help them in making the right buying decision.
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On a three-week cycle, the publication runs a series of articles focused on a particular category of software/hardware/IT service. Articles appear in the features section of the Computer Weekly ezine, which can be downloaded as a PDF or viewed as an SEO-optimised Buyer’s Guide page on the Computer Weekly website.
The Buyer’s Guide PDF downloads point readers to the online Buyer’s Guide, where they will be able to access all the articles in one place, along with additional content, such as blog posts and related articles.
The editorial team updates the Buyer’s Guide schedule on a quarterly basis to ensure the chosen technologies are topical and to respond to short-term commercial opportunities.
Buyer’s Guides comprise three separate features, which combine to become a standalone piece of evergreen content that readers can refer back to.
Each part includes a written article, plus relevant background material, as well as exclusive online-only multimedia content and infographics.
Format of Computer Weekly Buyer’s Guides
This is an introduction to the topic covered in the Buyer’s Guide. The article will examine the nature of a given software/hardware/IT services product category, look at where it fits in the business, why users need it and which companies sell products in this category.
Here, Computer Weekly invites leading IT analysts to submit relevant research that can help readers narrow down product choices with a shortlist of products they may wish to investigate further.
At this stage in the buying cycle, the reader has a shortlist and may have given his/her technical people a brief to research the products in more detail, such as by following up customer references from the supplier. Computer Weekly supports this research with an in-depth case study, selected for its uniqueness, which illustrates best practices, technical and business drivers, lessons learnt and future plans of a successful IT project using one of the products shortlisted.
Please email Cliff Saran for further details.
The proposed schedule for H1 2018 is as follows:
9/1/2018 to 29/1/2018
With the deadline for General Data Protection Regulation (GDPR) approaching, we look at the steps senior IT and business decision makers have taken to enable their organisations to become compliant.
Mobile development and edge computing
30/1/2018 to 19/2/2018
In this series of articles, we look at how businesses are developing native applications for the new types of devices that are now available, which offer higher resolution displays, voice control, real world telemetry and augmented reality.
20/2/2018 to 12/3/2018
We look at how are customer-centric organisations are joining the dots to make digital customer experiences that are seamless, intuitive and tailored in a way to maximise customer loyalty.
13/3/2018 to 9/4/2018
We explore the modernisation of traditional banks through the use of emerging fintech such as blockchain, artificial intelligence and chatbots and open banking APIs.
10/4/2018 to 30/4/2018
With the maturity of public clouds, enterprises are starting to move beyond compute and storage infrastructure as a service offerings to make the most of the unique features within their chosen cloud platforms. We look at the benefits and the risks and how IT departments can mitigate these.
Big data analytics
1/5/2018 to 21/5/2018
In this series we explore how organisations are pooling disparate data sources into data lakes to break down data silos, enabling them to become more efficient, cost-effective and support regulatory compliance.
22/5/2018 to 11/6/2018
We investigate the approaches organisations are taking to become more “digitally enabled”.
Application development & DevOps
We examine the approaches companies are taking to ensure continuous application development, delivery and DevOps can work effectively and be integrated with existing project management.
Automation and intelligent systems management
3/7/2018 to 23/7/2018
Systems management and the IT help desk are making more use of automation and artificial intelligence to streamline IT support and to keep up with the demands of the business. We look at automated tools and AI are being used to make IT more efficient.