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Oct 2017

CRM evolves towards digital customer engagement

Sponsored by ComputerWeekly.com

This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.

Table Of Contents

  • Higher education and healthcare use specialist CRM in all but name
  • Sporting lessons for IT leaders looking to improve customer engagement
  • Digital engagement critical as football clubs look to grow APAC fan base
  • How artificial intelligence is powering retail customer experience
  • CIO interview: Alex Alexander, Yoox Net-a-Porter Group
  • Ulster bank first to use full-scale Salesforce Einstein CRM
  • SAP Hybris paints the future of commerce