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CRM evolves towards digital customer engagement
Sponsored by ComputerWeekly.com
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
Table Of Contents
- Higher education and healthcare use specialist CRM in all but name
- Sporting lessons for IT leaders looking to improve customer engagement
- Digital engagement critical as football clubs look to grow APAC fan base
- How artificial intelligence is powering retail customer experience
- CIO interview: Alex Alexander, Yoox Net-a-Porter Group
- Ulster bank first to use full-scale Salesforce Einstein CRM
- SAP Hybris paints the future of commerce
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