The Department of Health has increased the number of its press officers
from 26 in 2006/7 to 31 in 2008/9, according to a reply given to FOI
campaigner
Heather Brooke.
Some
FOI details on the tens of millions the Department of Health spends on
PR, marketing and advertising are in the tables at the end of this
article.
The figures in the FOI answers are only part of the
story: they do not, for instance, include the money spent by NHS
Connecting for Health on PR firms such as Porter Novelli,
Fishburn Hedges, Good Relations and its parent
Bell Pottinger.
The
Department spends millions telling us what its officials believe we
need to know; they keep an electric fence around information they
don't consider it profitable to release.
The following is an
example. It goes into detail because journalists tend not to write
about their dealings with Whitehall press officers, a reticence which,
perhaps, makes it comfortable for departments to say nothing when asked
difficult questions.
It should be remembered that when press
officers don't answer journalists' questions, it's probably because
they can't get the answers from within their department: officials
don't want to answer the question.
Computer Weekly asked simply on 3 August 2009: did a
contract awarded to KPMG to
review NHS IT go to open tender? The reply from the Department of
Health's press officer was straightforward: "It was an open
tender."