So, less than 24 hours after the launch of
its new flagship handsets - the Lumia 920 and 820 - Nokia has been exposed as a
faker.
The company gathered the press in New York
yesterday to unveil its new devices, based on Microsoft's Windows Phone 8 mobile
operating system, and took great joy in showing off the new features.
It is fair to say a lot of this focus fell
on its PureView camera, which gets better snaps by allowing the lens to stay
open for longer to capture more light and by using floating lens technology to
enable smoother recording of video.
Nokia was really proud of the latter and
made a video with two smiley actors riding bicycles and filming one another
without a bump in the road.
However, it turns out, the video wasn't real.
Yes, there were real actors holding the phone but, as a reflection in a window
they cycle past proves, the actual video was produced by a van equipped with
lighting and a stabilised camera.
It didn't take long for the keen eyed to
spot the giveaway frame and now Nokia has had to issue a full apology on its
blog for leading prospective customers astray.
"In an effort to demonstrate the benefits
of optical image stabilisation... we produced a video that simulates what we will
be able to deliver with OIS," read the post, entitled: "An apology is due."
"Of course, hindsight is 20/20, but we
should have posted a disclaimer stating this was a representation of OIS only.
This was not shot with a Lumia 920. At least, not yet. We apologise for the
confusion we created."
What a shame Nokia. The thing is the camera
technology included in the new Lumias is great and a video shown just at the
press conference, which the company has categorically said is genuine, was good
enough to prove it.
Now, by trying to make an ad as slick as
some of its more marketing savvy competitors, it has just given itself a bad
name and made customers doubt whether the tech is real.
Big mistake Nokia, huge.
Here is the link for the video Nokia claims is the real deal, showing its own Lumia 920 with OIS on, compared to a popular competitor without. Make up your own mind.



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