March 2010 Archives
- Refute the Greenpeace allegations that started this mess
- Rebuild their fan connections and empathy in their Facebook forum; a fan base of around 94,000 people
- Work with the global media to ensure that both 1 and 2 above are understood...
- Sports viewing will become truly interactive. Watching football, cricket, boxing or other sports will often involve betting on the outcome in a way that is not currently familiar because the viewing channel will also be the betting platform so the process of betting on the game can easily become an integral part of the experience.
- An enormous new market of people who may never have considered betting online can be tapped into using this tool, because it is easy to use and integral to the experience - it's not like walking to the betting shop or logging into a betting website.
I met the Sky political editor Adam Boulton recently and I was asking him about Sky plans for integrating social media tools, such as Twitter, into the general election coverage. It seems like a perfect opportunity for media companies to crossover and offer something that truly integrates social media into what they do on a daily basis.
Adam was excited - particularly when I explained to him that the BBC Question Time programme has an amazing Twitter following. When Question Time is broadcast on BBC1, there is an incredible online debate that takes place live online and is not moderated - it just happens and thousands participate.
The three televised general election leader debates have just been agreed, and the first thing I noticed about them was that there are 76 rules that broadcasters must follow, covering everything from the height of the podiums used to the way that cutaway shots can show audience reaction.
It would be easy to criticise the stage-management of the TV debates, but clearly some rules are needed to ensure impartiality by broadcasters. What is going to be more exciting though is if the three broadcasters participating in the TV debates can agree on how they will encourage online participation in the debates. Will they all agree on hashtags? Will they seed the debate by getting some contributions online before each debate takes place? Will they be blogging summaries of the key points in each debate?
I suspect it's not at all likely that there is going to be a coordinated approach to this, but it would be a missed opportunity to really demonstrate how social media can be used to connect disparate views in a meaningful way.