Update 20 March 2009: Jargon ban draws mixed response
Below is a list of words and phrases that the Local Government Association wants banned. Many of them lattice the IT industry - and business journalism.
The banned list includes gateway review, synergy, stakeholder engagement, baseline, benchmarking, best practice, blue sky thinking, champion, challenge, early win, functionality, transformational and vision.
The Local Government Association says that such terms make it harder for local people to understand what councils do. Some of the most heinous offences against plain English are committed by "Predictors of Beaconicity", "situational", "place shaping" and "coterminosity".
The Department for Communities and Local Government published in 2007 the unpardonable "Predictors of Beaconicity: Which local authorities are most likely to apply to, be short listed and awarded through the Beacon Scheme." The out of place comma in the title is the department's.
Words on the LGA's banned list also include:
• holistic governance