It is these smaller companies which are interesting because they are highly specialised in niche areas. These agile companies can respond to market demand quickly and change their approaches in response.
I interviewed tier two Indian supplier MindTree a couple of years ago when it was first targeting UK customers. It came to market with the offer of high end consultancy skills combined with low cost delivery. Back then it had 80 UK-based staff. The company has been focussed on the mid-market.
I met the company's UK head Tridip Saha last week and was interested to see how the company is doing.
Last year it grew its revenues in Europe by 50%. It now has 130 UK based staff as well as 1500 dedicated UK support staff in India.
Tridip told me that there has been a big change in the conversations MindTree is having with UK customers has changed from being about offshoring to being about expertise.
When it comes to expertise MindTree says its "cross court backhand" is business intelligence and analysis. The main sectors where it is doing business are retail, financial services and travel and transportation.
Tridip says every big business has a wealth of data which can provide valuable insights about business opportunities.
MindTree's business intelligence (BI) engagements might include the company building a data warehouse or expanding an existing one followed and creating dashboards for the business users so they can use information effectively.
He says 70% of the company's UK customers originally approached it for BI services.
MindTree is also involved in the Indian ID project.