Capgemini to help stop repeat of Habitat Twitter cock-up

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The increased use of social media to engage with customers has cost some business dear.

 

But Capgemini could soon have a consultant near you to help you avoid the pitfalls, amongst other things. The company's latest digitalisation strategy includes social media consultation.

 

When Habitat tried to attract visitors to its Twitter page using words related to the political turmoil in Iran in 2009 it was heavily criticised. It deserved the slating it received.

 

Twitter uses hashtags to bring attention to particular issues. In Habitat's case it used things like #Iran to attract people to its posts which were actually sales promotions.

 

Habitat is not alone. Dominos Pizza suffered untold damage when an employee was filmed sneezing on food and stuffing cheese up his nose. The video was posted on You Tube and viewed over a million times.

 

See this link for other examples of corporates suffering as a result of social media mistakes. 

 

As a result of businesses need advice on social media and a new breed of advisor has emerged. These people that are advising huge corporates are not the normal public school educated types providing consultancy via huge firms.

 

These types are often sole traders that have grown up with the web and could be some of the types Capgemini will be looking for as part of its digital transformation strategy.

 

This strategy will try to support customers embarking on digital transformations. This includes, as well as social media, the use of mobile internet access and broadband, mobile devices, smart products, and e-commerce.

 

Read here what Capgemini has to say about it. 

 

If you have any doubt about whether corporates are taking social media seriously  have a look at this article about how Indian offshore IT service provider Infosys has invested in creating a corportate social media platform.

 

So basically millions of people and corporates all over the world are increasingly using social media applications such as Twitter and Facebook to connect with customers. The Infosys iEngage Digital Consumer Platform platform, as it is known, industrialises these types of platforms with an enterprise ready bundle.

 

See a video about Infosys' platform in this blog post.  

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This page contains a single entry by Karl Flinders published on March 3, 2011 11:43 AM.

Offshore IT staff brought to UK have suddenly become a lot more expensive was the previous entry in this blog.

FTSE 100 firms voice concern over IT benchmarking independence dwindling. Are lessons from Enron being lost? is the next entry in this blog.

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