High street retailer Argos has joined the board of Go ON UK. The cross sector charity aims to help the 11 million adults who lack basic online skills to utilise the internet.
John Walden, Argos managing director has joined Go ON UK's foundering members BBC, TalkTalk, EE, Lloyds Banking Group, Big Lottery Fund, Age UK, E.ON, and Post Office.
By joining the board Argos commits to the charity's Digital Skills Charter which means Argos will help to improve the digital skills of its colleagues and appoint 'Digital Champions' within its business. The charter also means Argos has committed to making more of its services available online and will help more customers access these services to start transacting online.
Baroness Martha Lane-Fox, chair of Go ON UK said it is the charity's mission to make the UK the most digitally skilled nation in the world: "Whether it's an individual keeping in touch with family and friends, a small business looking to boost sales, or a charity hoping to start fundraising online, we need to ensure that they have Basic Online Skills needed to achieve their goals.
"I am delighted to welcome Argos to the Board of Go ON UK. With their reach in communities all across the country, and initiatives like their digital concept stores, they can really help us bring basic online skills to more people than ever before."
On his appointment to the board Walden said Argos is responding to how its customers want to shop: "Argos serves around 124 million customers a year through its stores, website and apps, so we understand how and when people are interacting with the digital world."
Walden added "We recognise that not all customers can access online, or are comfortable with technology. They know that their ability to find out information, engage with friends and family and buy goods and services depends on accessing the internet, but there are barriers for a number of reasons.
"Our ambition is to help people overcome those barriers, and we are pleased to continue that journey by being part of The Go ON UK board."