On Googling Greggs today (as many are being encouraged to do so on social media), you might notice that its logo is not quite right.
The logo which Google associates with the brand now reads: "Greggs - Providing sh*t to scum for over 70 years"
Quick to respond to the torrent of Twitter comments, Greggs' social media team have handled the whole situation pretty well, tempting Google with a tray of donuts if they fix the problem
The @GreggstheBakers Twitter handle has proven that with social media and a little bit of character, it can make the best out of a bad situation with many praising its witty responses.
@alukeonlife *forwards to big boss*-- Greggs (@GreggstheBakers) August 19, 2014
Comms team at @GreggstheBakers is doing a grand job responding to the tweets relating to the logo that's on Google. Good crisis response.-- Leigh Kendall (@leighakendall) August 19, 2014
@leighakendall crisis... what crisis? *eats doughnut*-- Greggs (@GreggstheBakers) August 19, 2014
Well done Greggs!
UPDATE - Google have responded and joined in with the fun.
.@GoogleUK WE LOVE YOU GOOGLE!!!!-- Greggs (@GreggstheBakers) August 19, 2014