The importance of punctuation on Twitter, a lesson learnt by the Associated Press

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The Associated Press learnt an important lesson about using correct punctuation within a 140 character Tweet.

Yesterday the news wire sent out a Tweet to inform the world that a Dutch military plane, carrying the victims of the Malaysia Airlines Flight MH17 crash, had landed in Eindhoven.

Sadly, AP's Twitter handle sent out the following:

Downtime_MH17_Associatedpress_tweet.png

This awfully phrased Tweet sparked a fear that the plane carrying the bodies from MH17 had crash landed in Eindhoven.

Sigh.

Twitter was sent into a temporary frenzy thanks to the missing comma between 'crash' and 'lands'.

It was quickly followed by a clarification tweet nine minutes later.

Come on AP, didn't you guys ever read Eats, Shoots & Leaves?

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This page contains a single entry by Caroline Baldwin published on July 24, 2014 12:23 PM.

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