It is hard to be polite to people that can afford to throw away their money on luxuries such as first class travel. Or for that matter scrounging journalists that beg for upgrades.
So Virgin Atlantic has given them all Google Glass. The business case was that it will help them provide customers with the best possible services, having all their personal information at hand, well at eye anyway.
But downtime knows the real reason. The Google Glass being adopted links to the workers heart rate. If the heart rate raises when a customer is being particularly annoying, a rose coloured tint appears in the glass. Smack in the face averted as well as huge legal bill. Better business case if you ask me.