Birds Eye is hoping its newest product will be a viral hit. Potato Mashtags are set to feature shapes including one of the most popular key symbols of the social media age - the hashtag.
A pack of Mashtags will actually offer multiples of five different shapes including hashtags [#], at signs [@] and emoticons [:-)] - surely shaking up the frozen food aisle next to McCain's smiley faces.
Imagine the fun you could have teaming up your hashtags with your potato alphabet shapes? Then you could take a photo on your smartphone and share your meal with your friends over social media.
It's sure to be a smash hit with Tweeters and Instagrammers everywhere.