Iron Man in Iron Man: Armored Adventures. (Photo credit: Wikipedia)
Oracle is a huge sponsor, from projecting its name on the dome of one of the finales, Sun hardware showing up in satellite vans in the most recent film or even the company's CEO, Larry Ellison, making a cameo, Stan Lee style, in the first outing.
Most have made the connection; it is quite clear Larry sees himself as a Tony Stark-esq character - technically minded, investing millions in science, loaded playboy, handsome... well, this is his opinion, not ours.
So won't Larry be thrilled to know the reality of the Iron Man suit is getting closer and closer.
The US Army is working to develop "revolutionary" smart armour that would give its troops "superhuman strength," according to an article on the BBC website.
It is seeking out advice from government labs, academia and - listen up Larry - technology firms to progress its mission to get an armoured exoskeleton or Tactical Assault Light Operator Suit (Talos) up and fighting for its country.
It must be like Christmas day in the Ellison household. Go on Larry, go and make your dreams come true. Let's just try and keep the guy on our side... oh, yeah, we meant you were not handsome Larry, you are very handsome *coughs*