The twitterverse has whipped itself up into a Hyacinth Bucket storm of indignation after the creator of the Graphics Interchange Format or 'GIF' protested that his invention is actually pronounced 'Jif'. Despite the, err, evident 'guh' sound in the first word of the acronym.
Inventor, Steve Wilhite, said: "The Oxford English Dictionary accepts both pronunciations," He said "They are wrong. It is a soft 'G,' pronounced 'jif.' End of story."
As a Monty Python fan, Downtime is reminded of the famous pronunciation sketch, where Britain's leading skin specialist, Raymond Luxury-Yacht, insists on an entirely different pronunciation of his name.
Well Mr Steve Wilhite, that might be how your name is spelled but from now on we'll be insisting it's pronounced "Throatwobbler Mangrove"