Parents that are ahead of the game are using this to make sure their child gives a card to every child in the class. Miss out a popular kid and you are history. This Downtimer has had to re-think his strategy. It seemed great when his child claimed to hate more classmates than she liked, but it now seems you have to give everyone a card.
Good news is IT can always fail and the latest news is the school portal is down. So it's a level giving field.