« Monks get on the information superhighway | Main | If it aint broke, don't fix it »
Branding exercises can sometimes go wrong. Witness German pharmaceuticals firm Bayer and its revolutionary cough mixture, "Heroin"; and the public outrage at Woolworth's incomprehensible decision to market a bed range aimed at 6 year old girls under the name "Lolitta".
So it was with mixed feelings Downtime found his picture on a colleague's social networking account. The name? Twitpic.
TrackBack URL for this entry:
http://www.computerweekly.com/cgi-bin/mt/mt-tb.cgi/52470
This page contains a single entry from the blog posted on May 11, 2009 1:49 PM.
The previous post in this blog was Monks get on the information superhighway.
The next post in this blog is If it aint broke, don't fix it.
Many more can be found on the main index page or by looking through the archives.
