You might think that, following Microsoft's rather baffling 'Bill and Jerry go shopping' attempt at a viral video campaign, few other software companies would risk comedy advertising for a while. But you'd be wrong.
Stateside ERP solutions provider Epicor have recently launched a whole spoof-brand website for 'brand new off-Broadway musical' In the Key of ERP... The site lets you check out songs from the show, excerpts from the virtual bestseller on which it was allegedly based, and the full back-stage gossip of this fantastically fictional stage hit online at http://www.inthekeyoferp.com/
Just one thing to bear in mind... if you're wondering "What's ERP?", you might be best advised to look elsewhere for a sensible answer!
