Comments. Reactions. Your news. Your thoughts or pictures that aren't quite news but are kind of interesting nonetheless. User-generated content of every kind is all the rage in the meeja right now, and nowhere more so than online, where every website wants to prove it's passed Engagement 101 with flying colours. So much so that the trend is now officially a source of mainstream parody. Just watch this from the BBC's Mitchell and Webb show...
Well, after all, comment is free, as the Guardian so rightly says. But then, who'd pay for it?
Why don't you let us know what you reckon?