Recently in Mobile Working Category
The mobile phone has become the main means of voice and digital service communication. With 3G services enabling fast transfer of wireless data, mobile marketing is meeting its potential and is being used by marketeers in many sectors. It has moved away from being a supplemental channel to become the preferred way to reach the lucrative youth market.
With less happening at the desk, the opportunity lies in developing location based services that bridge the digital and real world. We see some of this already from parking meter charging to monitoring of heart pacemakers. The next step is in Geographical Information Systems (GIS) location, not just for navigation but sending enhanced hyper-linked targeted local ads using a combination of Cell-id, wifi and GPS.
Interestingly, GIS became part of the national A-level curriculum in September last year. ESRI (UK) and the Geographical Association have launched the first A-level GIS teaching resource created for the UK market.Written by Dr Peter O'Connor, Head of Geography at Bishop's Stortford College and a member of the Geographical Association ICT Working Group, GIS for A-level Geography is available now from the Geographical Association.
On a more positive front Jim Moffat's blog led me to some important content regarding the recent 'Eagle One' disaster simulation exercise in the Netherlands. The ability to deploy rapidly has proved one key aspect of MS Groove's versatility, this was most widely recognized in the benefits it offered in the aftermath of the Hurricane Katrina disaster.
You can check out a short video describing the success of using a combination of GIS and Groove technology to support this important civil defense exercise below or click through to a white paper on the excerise here. |If you want to read a white paper on Groove and Katrina you will find one here.
Due to my late inclusion to the event team the only available flight back to the UK is at 09:30 tomorrow morning. So there will be no coverage of tomorrows goings on at Tech-Ed and I get an early escape. I hope I am not too rough by the time I reach home.