In exploring the idea that business recovery may come from accidental sources rather than planned promotions, the first place to look for the seeds or shoots of recovery is amongst the intellectual property you might own or have access to.
Many organisation have produced or brought stuff that they now own the rights to, trouble is that often these aren't cataloged very well (Advice + if you might be letting people go make sure they have documented everything they're working on!).
So have a good ruffle through past projects and see what you have paid for but haven't realised the benefits of - there may be, just make be the next big thing for your business right under your nose.
