For the past few weeks there has been something about Facebook that has been gnawing at me. I have not been able to put my finger on it until today.On a regular basis I get messages such as 'Find your target audience' as Facecorp (lets call FBs parent that) tries to persuade me to buy ad space as part of their monetization efforts.
Today I started realising that I am getting fed ads that simply do not correlate with my profile. Facecorp knows I am in a relationship (and have been for 25 years and 2 days) but keeps targeting singles ads at me.
I like to think I can control my hormones however for the weaker (and more gullible) amongst us it could lead the unwary into life choices they may regret. Being recommended "Boiler repair services" is one thing however the same can not be said for 'finding hot singles'.
I am not moralistic about this, however it could give Facebook a tawdry image if not controlled.
Come on Facecorp you know enough about me to be smarter than this.
Comments (1)
I too have been noticing a preponderance of these ads lately. I've now been married for over 30 years, so like you I'm not very tempted. However, I live in a very remote rural area and I always wonder who these hot, single, distinctly eastern European ladies are that "live just two or three kilometers" away. There are only about 20 people under 60 within 10KM of my house, so I suppose someone is keeping these ladies hidden in a nearby barn just waiting for me to answer their ad. ;-)
The fact that these ads are appearing more and more probably means that many people are answering them and someone is making good money. The fact remains that when Facebook doesn't do a very good job of targeting ads based on your profile, then all the ads become just clutter that gets ignored.
Posted by Kit Davis | September 11, 2008 10:40 PM
Posted on September 11, 2008 22:40