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The Apple Watch signals the end of the wearables market

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There has been debate over the number of pre-orders made for the soon to be available Apple Watch, with an estimate coming in at over two million - more than the number of Android wearables sold in the last year.

But Scott Galloway, professor of marketing at NYU, and founder of business intelligence company L2, says wearables are dead.

At the Demandware Xchange 2015 conference in Las Vegas, Galloway claimed the Apple Watch signals a nail in the coffin of the wearables market, because everything people can do on a wearable they can do on their phone.

According to Galloway the Apple Watch is the deathblow to the overestimated wearables market, because the current conception of wearables is just an extension of your phone that does not add much additional value.

As a luxury brand, people are buying the Apple Watch as a status symbol rather than for its functionality, and Apple has been able to drive these sales because its brand is so strong they know exactly how to appeal to customers.

"To get someone to put something on their person, that's such a delicate incredibly difficult thing to do." says Galloway.

Just as in the fashion industry, retailers have to put careful consideration into the design and branding of products because anything you put on your person contributes to people's outward impression of you, and what you wear says something about you.

According to Galloway this is also part of the reason that Google Glass proved not to be as successful as other wearables - Apple knows how to use their brand to appeal to a large market who will pay for the privilege of being an Apple user, something Google proved not to get right.

Not only does the Apple Watch act as an extension of your iPhone but it also measures your fitness by tracking steps, movement, heartrate and uses the iPhone's GPS to track distance of travel.

So what does that mean for wearables such as fitness trackers, or even applications that use your phone to track lifestyle? We'll just have to see.

Smart Kapp - An image capture dry-wipe whiteboard

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SMART technologies, the company which brought interactive whiteboards into our classrooms, has developed a new dry-erase whiteboard capable of sending images to your smartphone. 


The digital capture white board is designed to replace the paper flip-chart often seen in meetings and conferences. 


It comes with a dry-erase marker, a board rubber, and a power cable. And that's it. 


The setup was designed to be as simple as hanging a whiteboard in a meeting room. All that's needed to use the mirroring capabilities is for one person in the meeting to have a smartphone running Android or iOS. 


Windows phone is currently out of the loop, but images can be taken from the board via USB as well. Negotiations are currently taking place over the direction of using Windows Phone with the Kapp, so watch this space.



One person takes control of the meeting by scanning the board's QR code through the dedicated app, or tapping the NFC spot. Once activated, anything on the board will appear in the smartphone session. 


Snapshots can be taken of the board at a specific point in time to ensure important information isn't erased, and people can be added to the meeting using links which are trashed after the meeting ends, or emailed images of the board while the meeting is in session.

The board is programmed to recognise the measurements of of a dry-wipe marker and mirrors any indication of pressure on the app. So technically, you could use a stylus with the same diameter as a marker tip to write secret messages on the board that would only register to smartphone participants. 



In particular the company has seen great interest from the hotel industry for use in conference rooms, and hotels would no longer have to worry about providing paper.


But the most interesting thing about the board is the vast number of industries interested in this particular product - something unusual for a business-focused gadget.


"Dry erase boards are ubiquitous, there's no particular industry where you would say 'it's just for these guys and them only'." explains Christine Alford, manager of SMART marketing communications.


This week the company announced a huge 84 inch model of the board, the Kapp 84, which is now available on pre-order, and premium services offering a free upgrade to the smart mobile application to allow up to 250 participants per session.


The smaller version will set you back £599, while the 84 inch board is £849. 

Apple announces iPad Air 2

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Apple has announced the new iPad Air 2. We won't lie, we were expecting a more innovative name...

Somehow as soon as an Apple event rolls around, everyone already knows what's going to happen. As predicted, just a month after the release of the new iPhone 6 and iOS 8 operating system, Apple has announced its new iPad, the Air 2. 

Apple skeptics will be mockingly asking "but what's new about it?" and loosely quoting Daft Punk I'll reply: "it's smarter, better, faster and smaller." 

That's right, although the iPad Air 2 supports the same screen size as the iPad Air, it's thinner than it's ever been at just 6.1mm thick, and weighs less than a pound. Apple claims this is currently the thinnest tablet on the market. 

Both the Air 2 and new iPad mini 3 have new retina display screens, making images look more crisp and real than real life, excellent for fuelling your Netflix addiction. Or, of course, viewing and writing documents and presentations when working on the move. 

As with the iPhone 6 and 6 Plus, the new iPads come equipped with improved Touch ID for secure access and use of Apple Pay authentication within apps. 

The device still offers 10 hours of battery life, and it's internals support an Apple A8X chip to boost CPU.

Sadly, although I'm sure these new devices provide a better user experience than their predecessors, it circles back to a concept I looked at earlier this year: how far can hardware innovation really go

Can devices only continue to get thinner and faster, or is there something more to look forward to? We'll have to wait to find out. 

In the meantime, the Apple iPad Air 2 is available to order online from a starting price of around $499 (approx. £309) 

Specs at a glance: 
iPad Air 2 
  • Processor: A8x 64 bit processor and M8 coprocessor 
  • Dimensions: 240mm x 169.5mm x 6.1mm
  • Capacity: 16GB, 64GB, 128 GB
  • Display: 9.7 inch Retina display 
  • Camera: 8mpx back mounted camera, 1.2 mpg front facing camera
  • Battery: 10 hours heavy usage

iPhone 6 - features and functionality

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Consumers and businesses alike have been waiting with bated breath for the announcement of the iPhone 6 and the constantly-discussed Apple Watch. We wrote our predictions about what we thought the new devices would offer, now it's time to fill you in on what the new iPhone is really capable of.

The iPhone 6 comes in two sizes, iPhone 6 and iPhone 6 Plus, which could be called large and extra-large.

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Image: Apple

The smaller model comes in at 4.7 inches, a whole 0.7 inches bigger than its iPhone 5S and 5C predecessors. The Plus hits phablet size at 5.5 inches, and both have Retina HD displays for pictures so high def, they look like real life.

The handsets look to be at their most curvy, and also claim to be at their thinnest at 6.9mm thick for the iPhone 6 and 7.1mm thick for the Plus. The space grey colour that I love so much also seems to have made an appearance on the devices, so they can perfectly match your iPad Air or iPad mini.

As predicted, the handsets are NFC capable, and this can be used for contactless mobile payments.


Image: Apple

The chipsets promise high-powered performance, with 64-bit architecture propping up an A8 chip and M8 motion coprocessor driving data gathering from built-in sensors.

As well as everything else, the camera has received a makeover. The iSight is capable of faster autofocus, 240fps slow motion capture, and 1080p HD image capture at 60fps.

Finally, the Touch ID feature allows the user to access the device or purchase apps password-free using their fingerprint.

Specs at a glance:

iPhone 6

    • Capacity: 16GB, 64GB, 128GB
    • Weight: 129g
    • Size: 67mm width, 138.1 mm height, 6.9mm thick
    • Display: 4.7inch 1334x750 resolution, 326 ppi
    • Battery: Up to 10 hours with heavy use, or 10 days on standby
    • OS: IOS 8


iPhone 6 Plus

    • Weight: 172g
    • Size: 77.8mm width, 158.1 mm height, 7.1mm thick
    • Capacity: 16GB, 64GB, 128GB
    • Display: 5.5inch 1920x1080 resolution, 401 ppi
    • Battery: Up to 12 hours with heavy use or 16 days on standby
    • OS: IOS 8

Both devices are available in Silver, Gold and Space Grey. Check back to the Inspect-a-gadget soon for a full iPhone 6 review.

iPhone 6: The specs we're all hoping for

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Thumbnail image for apple logo.png

Rumour has it images of the iPhone 6 were leaked last week, with pictures alluding to a potential release date of September 9th for the much coveted next generation device.

A number of other speculations have also been flying around, including NFC potential, heart rate monitors and wireless charging.

But what does everyone really want from their iPhone? We've reported before on how it can be very difficult to incorporate Apple products in the enterprise due to the high cost of support. This might not be solved with a new handset, but a number of SDKs were released at the WWDC 2014 to give developers a better in to the device, and enhanced device features such as NFC could bridge this gap even further.

Here's a roundup of what could be coming up in Apple's big announcement if everything we've been hearing is true:

Touch ID

Phones like the Samsung Galaxy S5 and the previous iPhone 5S have toyed with fingerprint ID to safely unlock the phone, so it would make sense it the iPhone 6 had an improved version of this technology.


A lot of other phones already have NFC capabilities built in, and with contactless-everything on the rise this is a feature that will come in extremely handy and is widely expected.

iOS 8

With a new phone comes a new mobile operating system, and the new iOS 8 promises features such as easy-to-develop applications for developers due to the new API kits available, improved messaging and smart keyboard. As far as being included in the iPhone 6 package, this one is pretty much a given.


The wearable trend is rapidly increasing, and a number of premium vendors are now jumping on the band wagon with their own bond-style watches and wristbands. If you're like me, you're waiting to see what Apple has to offer before deciding on which wearable to invest in - and if an iWatch is on the cards as a supplementary device to the new iPhone, it looks like we'll all have a little less money by Christmas.

Check back to the Inspect-a-Gadget for further coverage on new Apple announcements. 

REVIEW: Dux iPad Air case

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It's almost impossible to complete a daily commute in London without spotting someone using a sad looking phone with a badly bashed up screen.

Smashed iPads are spotted less frequently, but it has been done, and there's nothing sadder than squinting through a myriad of cracks as you try but fail to make out the latest episode of 'Game of Thrones' on the tube.

The Dux iPad Air case by STM bags promises military grade protection for your device to help you to avoid this very situation. This means drops from over 6 feet with no damage, and water resistance for clumsy days. It has been tested to 'meet or exceed' US Department of Defense Standard 810F/G durability tests, and hopefully that means it keeps your device totally safe.


The case is quite heavy, and combined with the iPad feels weighty, but is still portable. It's very sturdy, and once you've put your iPad in it, there is no danger of it slipping out what-so-ever. The case adds a few millimetres to the outside of the device, but has very clear recesses exposing ports, speakers and microphones, and does not hinder their use. Unfortunately the same cannot be said about the volume and power buttons, which are enclosed in the case and can be quite difficult to press at times.

This isn't too much of a problem in terms of the power button, as the felt lined protective screen flap switches the iPad on when opened and off when closed to preserve battery. This magnetic flap also wraps around the side of the case, making it less likely to pop open if dropped. Sometimes the flap doesn't lay snug against the case, but this is easily solved by positioning it properly. You can see the back of your iPad through the clear rear panel, and STM suggests using this as an opportunity for customisation by inserting pictures.


I tested the case with my iPad Air, and was told by STM that they weren't able to reimburse me if I dropped my device and broke it whilst using the case - although they assured me that a breakage was very unlikely. I dropped it a couple of times, and was brave enough to drop it on its corner from desk height and everything was fine. The sturdy corners prevented any damage and the screen didn't crack. I didn't want to tempt fate any further, so that's as far as my testing went. There are videos of more rigorous tests on their website, and I've included one below to show how durable the case really is:

Video: STM on YouTube

One criticism of the case is that the folding flap isn't very sturdy when folding it back to stand the case up. The case is meant to fold back and clip magnetically to allow you to stand the case for watching videos or typing. This didn't really work for me, and the case fell over a few times. 

All in all if it's durability you're looking for this case lives up to its promise of protection, and would better suit an environment where users are out and about or in danger of dropping the device during use. 

Apple announces iOS 8 at WWDC 2014

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At this week's WWDC 2014 - the conference that tells developers everything they need to know about what Apple has planned for the future - Apple introduced its next mobile operating system iOS 8.

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The new OS brings with it over 4000 new APIs in order to allow developers more opportunity to make applications for Apple's flagship iPad and iPhone devices.

There was a focus on the new HealthKit API, which will allow developers to build apps directed towards fitness and health services. With speculation of an Apple wearable on the horizon, enabling applications such as this could be a step in the smartwatch direction.

Apple also took a leap towards the internet-of-things trend with its new HomeKit API, designed to allow developers to make apps that will allow communication with other devices around the home.

Finally, Apple lightened the restrictions on its touch ID technology, meaning that users will now not only be allowed to access their iPhone lockscreens with the touchpad, but also log into apps. This is of course only on the 5S at the moment, but may also be used with future iPhones.

Although this announcement isn't quite as exciting as the eagerly speculated iWatch, it still encourages the use of smartbands/watches with Apple devices in the future, and brings us one step closer to using our phones to control all things household.

Developers have access to iOS 8 now, but the rest of us will just have to wait.

Huddle Note - File sharing for the future

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Huddle has launched a new app for enterprises to use as an alternative to Microsoft Office.

We've talked about Huddle before, and how it allow teams all over the world to work collaboratively on projects by sharing files and comments in the cloud.

Huddle Note iOS Screenshot 1.pngThe new Huddle Note application now allows teams to create, edit and store any content in the cloud, making sharing and cross-platform use easier. As explained by Huddle CEO Alastair Mitchell, it's a way for employees to share ideas wherever they are in the easiest way possible, without having to use other application or software.

He said: "People don't want to waste time skipping between apps, battling with legacy word processors, and then uploading documents to the cloud to share them with co-workers - especially when they're quick notes such as brainstorm ideas and meeting minutes. 

"With Huddle Note, we're adding an easy-to-use and intuitive way to capture content in Huddle, giving people a simpler, faster, mobile alternative to Microsoft Office and other bloated legacy offerings."

New features in the app include: creating and editing documentation in the cloud, sharing any content instantly with others and commenting and feedback. The app also has Huddle security features and an audit trail of activity so you can see when your documents have been read by others.

Huddle Note web screenshot.jpg

This move away from "Jurassic systems" (Mitchell's words, not mine) will give workers everywhere a chance to share their ideas and be more productive in an environment where there's proper support available. 

With the workforce slowly becoming more and more dispersed, with people working from home, abroad or even on public transport, it's exactly what people need.

The new Huddle iOS application is also free to download from the appstore, so why not give it a go yourself? 

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The many shapes of smartphones - the reason businesses should redesign their mobile web platforms?

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Could variation in the screen size of tablet devices be making it difficult for brands to design web experiences for smart phones? Netbiscuits, a mobile web experience software solutions provider, believes so. In an analysis of global web-user trends, they've found that the mobile screens of web users range from 2.36 inches to 10.1 inches, with a range of 26 unique screen sizes recorded in total. 

Even Samsung and iPhone devices, two of the three most shipped smartphone devices in the third quarter of 2013, account for less than 47% of the Netbiscuits Cloud Platform traffic recorded during the analysis, which indicates the diversity of handsets being used to access the mobile web. 

Companies of all shapes and sizes are currently trying to adapt their mobile experience to best suit users, a subject that Coca-Cola CTO Kevin Flowers spoke about in detail at Apps World Europe 2013 in October. Netbiscuits believe that this means that developing apps and mobile browsing experiences focused on just the top 10 most-used devices just won't cut it anymore. 

In fact, they think that if corporations don't stop trying to be 'all things to all people' then global experience of mobile-web surfing will be impacted in 2014 due to the varying size and performance of mobile devices being used to access the web. 

Daniel Weisbeck CMO and COO for Netbiscuits advises: "Now is the time for brands to really wake up and execute effective adaptive mobile web strategies that work on every device for every one of their customers." 


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Top five most expensive iPhones: some of the most costly smartphones in the world

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The iPhone 5S and its golden Bond-style finesse has us all thinking about technology upgrades. The 5S is fancy, and 5C may be colourful, but if you're going to cough up for an stunning phone, you want it to be exactly that. Just an iPhone isn't enough; you want to own the most expensive, sophisticated and shiny iPhone on the market. So here are 5 of the most expensive iPhones in the world, whose price tags would shock even the richest among us:

Amosu Couture Gold Swarovski iPhone 5 

This luxury iPhone is the 5C of high-end iPhones, costing only £2999. It's covered in 24 carat mirror gold, and the sides and menu button are dusted with 600 Swarovski crystals. If that's not fancy enough for you, the phone comes with a case made of calf leather in a colour of your choice. It might seem decadent, but once you've seen the other phones on offer, this phone will seem like a child's model.

Amosu Couture Gold Swarovski iPhone 5.jpg

Continental iPhone 5 Rose Gold Collection

As if covering an iPhone with gold wasn't enough, Continental have gone one further and covered an iPhone 5 in Rose Gold, giving it a pink tinge. They've then topped it off with diamond-cut bevelled edges and thrown on some diamonds for good measure. How much will it set you back? Only £12,499. Bargain. 

This isn't the only phone they do either, they offer phones covered in all sorts of different coloured diamonds. They also offer a 4S in vivid and fun colours, such as 'Wasabi Green' for £999. Unfortunately the introduction of the colourful 5C, and its reasonable price tag, has made these models a little redundant. 

Gold Genie Solid Gold Superstar iPhone 5S

Branded a "work of art", this phone by Gold Genie has a textured pattern printed into gold plating surrounding the phone's exterior. What it lacks in diamonds it makes up for in gold, as the casing is made entirely of solid 18 carat gold. Costing a massive £48,000, you'll be glad to know it also comes with a cherry wood display case to keep it in when you refuse to leave the house with it through fear of being mugged. 

Gold Genie Solid Gold Superstar iPhone 5S.jpg

Gresso Time Machine iPhone 4

Although only an iPhone 4, this luxury handset is still pretty swanky. The back of this phone has been replaced with mineral diamond-coated glass, and houses six Swiss watches which keep the time of the six busiest business cities in the world. You'll never miss and international conference call again. This will only set you back around £3700. If you're looking for a fancier version, however, there's the Lady Blanche model, which features three watches and three insets containing diamonds, costing around £18,595. I think I know which I'd go for. 

Stuart Hughes Black Diamond iPhone 5 

Stuart Hughes are well known for their high-end iPhones, with one of their models including a platinum storage chest which is encrusted with rare stones such Opal, Rutile Quartz and polished bones from a TREX skeleton. Now they've outdone themselves with what has been dubbed the most expensive smartphone in the world. The £10 million phone is covered in over 100g of solid gold, 600 white diamonds and 26 carat black diamond. To top it off, the touch screen is made of Sapphire Glass.  If that's not luxury, I don't know what is. 

Stuart Hughes Black Diamond iPhone 5  (3).jpg
What's the most you'd be willing to shell out for a 'luxury' iPhone? 

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