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The many shapes of smartphones - the reason businesses should redesign their mobile web platforms?

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Could variation in the screen size of tablet devices be making it difficult for brands to design web experiences for smart phones? Netbiscuits, a mobile web experience software solutions provider, believes so. In an analysis of global web-user trends, they've found that the mobile screens of web users range from 2.36 inches to 10.1 inches, with a range of 26 unique screen sizes recorded in total. 

Even Samsung and iPhone devices, two of the three most shipped smartphone devices in the third quarter of 2013, account for less than 47% of the Netbiscuits Cloud Platform traffic recorded during the analysis, which indicates the diversity of handsets being used to access the mobile web. 

Companies of all shapes and sizes are currently trying to adapt their mobile experience to best suit users, a subject that Coca-Cola CTO Kevin Flowers spoke about in detail at Apps World Europe 2013 in October. Netbiscuits believe that this means that developing apps and mobile browsing experiences focused on just the top 10 most-used devices just won't cut it anymore. 

In fact, they think that if corporations don't stop trying to be 'all things to all people' then global experience of mobile-web surfing will be impacted in 2014 due to the varying size and performance of mobile devices being used to access the web. 

Daniel Weisbeck CMO and COO for Netbiscuits advises: "Now is the time for brands to really wake up and execute effective adaptive mobile web strategies that work on every device for every one of their customers." 

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Switching from Android to BB10

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I recently switched allegiances away from Google. It started when Java stopped working on Chrome and I ended up removing it entirely from my Windows 7 desktop PC, and I installed Opera instead.

I have now swapped my Android phone for a shiny new Blackberry Q10 running the latest BB10 OS. In the past,  I've had a few Android smartphones: the Sony X10 Mini Pro which ran Android 2.1, and, most recently, the HTC Cha Cha, which used Android 2.3.

Both devices had a proper QWERTY keyboard, which is what attracted me to the Q10. To be honest, I never thought I'd leave Google. I like the way Chrome works and the way email, contacts and calendar information seamlessly sync.

In fact, Gmail is still my main email and Google Contacts is my preferred contacts database. But within a few minutes of purchasing the Q10 I was able to synchonise the handset with Gmail, and my Google contacts and calendar entries.

Adding Hotmail was next and finally I gathered the bits of info I needed to connect to Exchange ActiveSync, for work email access (my TechTarget email account in the image below).

Blackberry-Hub.JPGWhile I admit I've been using older Android OSes on my recent smartphones I do have a Nexus 7, running Android 4.2 Jellybean.

But in the short time I have been using it, BB10, appears better thought through. I like the fact that there is a built-in file manager, which is able to connect both to the internal storage and DropBox. DocsToGo is an excellent addition, allowing you to create and edit Word, PowerPoint and Excel docs. These can be stored either locally or in the cloud. In my setup, it offers direct access to DropBox cloud storage.

Another excellent feature for the professional user is it can link to LinkedIn and Twitter: all email accounts, LinkedIn, Twitter etc, are available from one place, the Blackberry Hub.

So, to sum it up, in the few days I have used the Blackberry Q10, I have managed to configure the email and other services I used to access on my Android smartphones and my Google contacts are sychronised.

I am pretty pleased with the Q10 - the only downside is that the Concur cloud expenses app isn't yet available in the Blackberry World apps store. It is supposed to be ready in July - so I am hoping Concur gets it act together quickly.

HANDS ON: A closer look at the BlackBerry Q5

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Inspect-a-Gadget quizzes Computer Weekly's networking editor, Jennifer Scott, about her thoughts on the BlackBerry Q5. A Z10 fangirl BlackBerry convert, she has spent the past five months cradling her stylish Z10, loving its functionality while equally being wooed by its beauty.

So when a Q5 landed on the gadget pile, we thought she'd be the best person to give it a test drive. Here are her thoughts...


First thoughts?

I was impressed by the size of the screen as often with your typical BlackBerry QWERTY device, it pales in significance to the size of the keyboard. I was also taken aback by how light the device felt considering its measurements. However, it doesn't look as sleek as others on the market. It is a little square in my eyes and incredibly plain, making it fade into the background rather than standout from the crowd.

 

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How did it feel in your hand?

The device was smooth but almost too smooth. Although the plastic backing felt sturdier than others on the market, like Samsung, it still made your hand feel clammy if using it for extended times. However, the size was perfect. You are able to use the device with one hand if you are just taking advantage of the screen but don't feel cramped if you want to get both your mitts on it and type away.

 

Three key differences between the Z10 and the Q5?

1)      The keyboard, having physical buttons rather than the newly designed touchscreen. A matter of preference of course, but I prefer the latter.

2)      The quality. Obviously this is reflected in the price, but it only takes one look at the much sleeker and stylish Z10 to see it is the high-end and the square, slightly dowdy Q5 to see the lower.

3)      Bigger and bolder icons. Some people will prefer less apps on each screen and the icons being larger, but I prefer the smaller, more delicate items on the Z10, reminding me off the difference between a size 10 Arial font and a size 14 Comic Sans.  


What was it like using a keyboard again?

Keyboards have never been a big selling point for me and it always takes me quite a while to get used to, but once I was at full speed, it felt like the same old BlackBerry experience. That doesn't necessarily have to be a bad thing, for many BlackBerry fans it is what they crave, I am just glad they get the addition of the screen with BB10 to show them the future is brighter. 


How did it feel compared to the BlackBerry Bold or Curve?

There are definite nods to the Curve with this device. A similar feel, an ease of use and a cheaper design, although somehow still iconically BlackBerry - something the keyboard plays a huge part in. But the Bold was again a much more stylish device. This one is far more fisher price toy than executive toy.

 

Does the Q5 feel like a mid-range handset? Why?

It does but that is because of the OS. I have not been backward in coming forward about my adoration of the BlackBerry 10 operating system and what impresses me even more is how well it works of a smaller, lower resolution screen and a cheaper device taken up with a keyboard. Because all of the features you expect on the higher end devices are available here, you feel like you have got quite a bargain.

 

What about apps?

As with all of the devices based on the BlackBerry 10 OS, the app store is where it falls down. I can rant and rave for days about how intuitive and beautiful the UI is, but with billions of apps setting the industry alight, it is crazy how few are available for BB10. Of course, they are working on this and new launches are coming all the time - Skype, for example, has finally been launched. However, I could understand why people might want to wait until the next generation before investing into the software.


Will businesses want to use it?

There are a number of business features on the BlackBerry 10 operating system to keep the traditional enterprise user happy. From the inbuilt security of BlackBerry Balance, separating personal life from corporate life, or the back-end BlackBerry Enterprise Server 10 for the IT department to keep things safe, it's are all here. The price of this lower end device will be attractive to the bean counters too to ensure budgets are kept on a leash. But I do think employees might stray to their Android or iOS devices due to the lack of apps and the slight lack of style of the Q5, unless they are already BlackBerry keyboard enthusiasts.  


You can get hold of a BlackBerry Q5 on a 24 month EE contract for £30 per month which gives you 1GB of 4G data, 1,000 minutes and 1,000 texts. 


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BlackBerry Live 2013: BES 10.1 - Security updates

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BlackBerry Live kicked off in Orlando, Florida this week with a bang; a new QWERTY Q5 handset and significant updates to its messaging tool BBM stole the spotlight. However, BlackBerry Enterprise Server (BES) also had a few updates with the operating system's upgrade to BlackBerry 10.1 this week. I've spoken to  Michael Brown, VP security product management and research to get his two most important updates.

BlackBerry's latest operating system BB10, was launched at the end of January this year. At the same time, the company dropped its Research In Motion name in order to refocus its brand and bring the company out of the misery of plummeting profits. Followed by sleek new handset launches, including BlackBerry's first touch-only device the Z10 which shipped one million in its first quarter, the company's future is looking considerably more hopeful than this time last year. 

Along with the BB10 operating system, the company also updated its mobile device management solution to BES 10. During the keynote, BlackBerry announced that it had issued 12,000 BES 10 server connections since its launch, which is already more than any other MDM solution available according to Jeff Holleran, senior director of enterprise product management.

Brown's BES 10.1 important security updates:

Security update: Enterprise Mobility Management (EMM) regulated mode
With BlackBerry 10 came BlackBerry Balance, a clever way for users to keep their personal and work life separate on the one device. With the added EMM regulated mode in the 10.1 upgrade enterprises which need an additional higher level of security have the option to lock down communications and disable hardware functionalities (such as the camera). With the EMM mode, the user no longer has a personal side of the device, this function is aimed at corporations such as banks, government and defence organisations who have to be aware of an employees data and where it is coming from. 

The beauty of this feature is that can co-exist on the BES server, incase you only needed to implement the extra security to a portion of users. This functionality reminds me a lot of Mobile Now MDM solution by AppSense that I review a little while back, it too can lock down a device from a central portal.

Compatibility update: 10.11 Android and iOS secure workspace solution
When BES 10 was announced, a major feature was that BlackBerry would now be able to accommodate Android and iOS devices as part of its MDM solution. Companies which are not restricted to just one device could use BES to leverage controls within the BES platform. 

However, in the 10.1 upgrade, the company has added more management capabilities to include Android and iOS, as well as more security features including secure storage email, pin entry, and connectivity using BlackBerry transport as a mobile VPN.

It seems as though BlackBerry has no plans to include Windows Phone in its roadmap at the moment. Holleran said that the company had listened to its customers who were pushing for Android and iOS, but if the landscape was to change and customer would want to include Windows as part of BES, BlackBerry would explore this as an option.. However, at the moment there is no demand.

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BlackBerry Live 2013: Hands on with the BlackBerry Q5

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BlackBerry's third handset to sit on the BlackBerry 10 operating system was announced today at BlackBerry Live in Orlando, Florida. The mid-range Q5 device sports a QWERTY keyboard and is aimed primarily at users in emerging markets, however, UK MD Rob Orr told me that its roll out in the UK and Europe will be significant for the enterprise. Orr said that the Q5, (which claims most of the features of its big brother Q10 device, but at a lower price point) will be another option for corporations wanting to roll out significant numbers of mobile devices.

The device has of course cut a few corners in order to lower its price (which has not yet been disclose, but as a mid-range device, I doubt it would come at under £150). The device has not cut corners on BlackBerry 10, all the features available on the OS will be available on the Q5.

First impressions with a Q10 in my left hand and a Q5 in my right, was that the Q5 did feel lighter and the material wasn't as high quality. However, I was expecting it to feel really cheap, and I was surprised that it didn't. I don't know if that is the familiarity of the QWERTY keyboard which automatically adds on a few BlackBerry pounds, but it certainly didn't feel as cheap as many mid-range Androids out there at the moment.

DSCN0486.JPGWhile I agree to some degree with guest blogger, David McClelland, that the Q10 is a "refined, understated and handsome handset" with an "air of familiarity", the Q10's pulling power is all under the hood. Therefore lacking the Q10's processing power would be one of the cut backs. 

The device runs the update to BB10 - BB10.1 which was launched at the event today. It weighs a mere 120g (the Q10 139g), and stands at 120mm x 66mm x 10.8mm (10.5mm for non-NFC model).

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I noticed a difference in the screen, the Q5 was not as sharp as the Q10, which I can only put down to the LDC display (the Q10 has a Super AMOLED), as both devices have 720 resolution at 329 PPI. The Q5 has a downgraded camera to 5MP, it also has less memory at 2 GB RAM, 8 GB Flash with a microSD slot (up to 32 GB), and the battery is not swappable like the Q10.

However, it is 4G ready and has NFC to support file exchanges and mobile payments, which suggests that this device will not be purely aimed at the emerging markets.  

Available in the traditional black and white, as well as red and pink, this again suggests that BlackBerry is hedging its bets over who to aim the device at: consumers or enterprise? I think the device will slide into the place of the BlackBerry Curve which did really well across the board, I can see kids BBM-ing about the weekend's riots, oh sorry, I mean party; while enterprise users will be able to use all the exclusive functionalities of BB10 including BlackBerry Balance and BlackBerry Enterprise Services on a lower cost device.

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At the end of the day, when comparing the two devices it is extremely difficult to say which is worthwhile until we have a price, which BlackBerry should be announcing in July. If the Q5 does ship at a sensible £200-£300 mark, it would be very competitive for enterprises looking at £500 for a smartphone these days (BlackBerry Q10 is shipping at a pricey £580). However, if it launches at more the £350-£400 mark I'm not sure if the Q5 specs would be worth the downgrade.

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Hands-on with the BlackBerry Q10

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David McClelland (@DavidMcClelland, www.davidmcclelland.co.uk) spends a weekend with the BlackBerry Q10, the brand new handset pivotal to the Canadian giant's future. But will the QWERTY-packing phone be enough to complete RIM's big reboot?

 

IMG_1549.jpgForget the fanfare and flamboyance of the BB10 operating system unveiling and Z10 handset launch back in January: the Q10 is the device that will define BlackBerry's year and perhaps its future.

IMG_1547.jpgBlackBerry President and CEO Thorsten Heins will be hoping that by bolstering his new handset with a physical keyboard -- eschewed by the iPhone-esque Z10 and generally something of a novelty among smartphones nowadays -- he can quell the big BlackBerry exodus and tempt back the hoards of disillusioned corporate users so pivotal to RIM's successful reinvention.

Yet, for all of the rhetoric around the future of the company, there's an inescapable irony that BlackBerry's future-facing handset looks -- from the outside at least -- rather similar to the RIM's devices of old.

Generally available from today following an exclusive deal with Selfridges over the weekend, you might easily be forgiven for not giving the Q10 a second look when you first see it nestled in a fellow-commuters' grip, such is its air of familiarity.

However, a second glance rewards you with the realisation that the BlackBerry Q10 is a refined, understated and handsome handset which discretely hides far more power and many more features than any of RIM's previous corporate workhorses.

 

IMG_1538.jpgThe Q10's carbon fibre-like glass weave rear is grippy and sits securely in the hand. The back unfussily slides off to reveal an NFC sensor, a large 2100 mAh removable battery, micro SIM and easy-access microSD slots. Unlike on today's phablet devices one-handed typing and navigation so crucial for commuters is a cinch on the Q10. A stainless steel outer frame completes the casing and, reassuringly, the feel is that of a solid, workman-like handset.

Also under its hood is 16 GB of onboard storage and 2 GB of RAM to support the 1.5 GHz dual core Qualcomm Snapdragon S4+ processor, along with 4G/LTE connectivity. With such brute force behind it the BB10 OS feels nippy and lag-free even when switching between apps and browsing image-rich emails and websites.

The Super AMOLED touchscreen display is bright, responsive and punchy, but there are compromises when sharing a handset's valuable real estate with a 35 button keyboard.

While its 330ppi display is technically more retina than any of Apple's and delivers screenfuls of crisp and clear text, the 3.1 inch screen may feel achingly small to anybody now more accustomed to full-sized smartphone touch screens such as the Z10. I found watching video through the Q10's YouTube or BBC iPlayer app quickly became irksome as footage failed to fill the 720x720 square screen, rendering instead in a squintsome 2.5 inch letterbox window.

On the plus side for the Q10 the keyboard which forces this screen estate compromise is nothing short of stunning. If the Q10 is to live or die by its keyboard then its designers have certainly given it a fighting chance by fitting one of the best I've used on a BlackBerry, or indeed any smartphone.

The Q10's keys are firm, rattle-free and well-spaced thanks to the four frets which provide one of the handset's defining design features. Seasoned BlackBerry users who may have strayed onto handsets sporting touchscreen keyboards may initially miss the trackball/nipple control of previous BlackBerrys but will be reassured to learn that it takes no time at all to get back into the BB speed-typing groove.

As you'd expect from its heritage, email is simple to set up and incredibly easy to use on the Q10. Also rather admirable are its organisational and productivity features and apps: the Evernote-aping Remember app looks useful for reminders and note taking; apps including LinkedIn and Dropbox come pre-installed, and the omnipresent BlackBerry Hub pulls into one place all of your email, calendar and social news feeds and is never more than a peek gesture away from whatever else you're doing on the phone.

In comparison to the daily charges demanded by my iOS and Android devices I found the BlackBerry's battery life to be impressive, with plenty of juice remaining after a day's reasonable use, although perhaps still not enough for two days on the go.

Rounding off the Q10's feature list is a capable 8MP camera on the rear and a 2MP front-facing camera both of which benefit from BlackBerry's handy Time Shift feature which lets you choose from a burst of images, promising practically perfect smiles.

***

The BlackBerry Z10 release in January was a showcase for the long-awaited BB10 OS, using its full-sized touchscreen to show off its brand new user interface and multimedia capabilities.

By cramming a cracking keyboard into the Q10 and harnessing BB10's Balance software, BlackBerry will hope its newest handset can combine multimedia mogul and corporate workhorse into a single slab. However, the effective screen size when viewing video is unavoidably small in comparison to other current smartphone displays which may be a turn off for some.

Nevertheless, if your morning commute is less about catching up on last night's TV and more about firing off fifty emails per minute and organising yourself to within an inch of your life then the Q10's keyboard/screen size compromise will be one well worth making.

***

BlackBerry Q10, £579.99 RRP, available from free on contract.

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I think BlackBerry might have got it right - BB Z10 is The Daddy

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I work for Computer Weekly, but believe me that doesn't mean I am very good with technology. Writing a blog post about a new piece of technology is not my usual forte, I prefer the controversy that IT outsourcing causes.

So here I am, out of my comfort zone writing about smartphones...

About four years ago I upgraded my basic Nokia handset for a real life smartphone - an Apple iPhone 3G to be precise. It changed my life; email and web browsing on the move - what could be better? But being terrified of change and a tight fisted 'so-and-so' I still had the same phone until last week.

Image representing iPhone as depicted in Crunc...

Image via CrunchBase


I knew I had to change and not being a member of the Apple's dogmatic fan club, and I thought I would go for something cheaper. A Samsung Galaxy type device was favourite but I was always put off by the frailty of many devices. The Apple 3G was a solid lump of metal that would seemingly last forever. But the Samsung Galaxy felt that it would break the first time I dropped it (at least once every two months).

I was close to moving to a Samsung one Friday afternoon, while on Tottenham Court Road, but I thought I would give it another week after eyeing up my colleague's new BlackBerry Z10.

I had always seen BlackBerry as the phone that a salesperson would carry around so never really thought about it. I didn't used to like the look of the devices. But when my far more mobile-savvy colleague teased me with her Z10 I knew it was the phone for me - a solid yet tablet-like device. 

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So I went for it. As much as O2 tried through its crappy customer service (setting up a new account rather than transferring the existing one) to convince me to call the whole thing off, I stuck with it.

I have to say after two days using it, the BB Z10 is The Daddy. I can't compare it to anything really if I am honest because my Apple was pretty old and congested.

My colleagues have watched me with amazement as I discover all these clever ways to make my life easier. The BlackBerry Z10 is worth it just for the finger flickingly good Swipe To Type feature on the keyboard. It recommends words and learns from experience and you just flick your finger above the letter you are already typing and you are there. I can write articles on it and sending a text is no longer a pain.

Then you have the touch screen, which you learn through osmosis. If you ask me how I get to email I couldn't tell you but if you give me the phone my fingers know what to do.

My phone had become a phone and never lived up to the business tool I hoped for. But I am beginning, after only two days, to see what all the fuss is about.

In the past my 3 and 6 year olds would pester me for my iPhone. One for angry birds and the other for writing stories. But now that I offer them the iPhone to play with whenever they wish, they are not interested. Because the Z10 is sitting in the corner unaccompanied.

Anyway there is a point to this blog other than I really like my new phone. When I got the Apple iPhone 3G there wasn't really much choice unless I wanted the newer model. But now there are loads. Apple has pioneered the market and educated users, who can now select from an ever increasing range of smartphones. 

Verdict: Blackberry Z10 is a great piece of hardware and meets my work needs. However, it needs more apps to truly make it as an iPhone killer - I am lost without my Barclays mobile banking app.

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BlackBerry 10 hijacks your iOS and Android device thanks to Blippar

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This week BlackBerry are shining in the spotlight of the press in the mobile world, thanks to the launch of its new operating system, BlackBerry 10, and early indications seem that it is reviewing quite well.

Clever marketing from augmented reality company, Blippar, has allowed iOS and Android users to experience the BlackBerry 10 experience right on their handsets.

Using the Blippar app, I "blipped" a landing page, which then swirled and whizzed through space while loading. After about ten seconds I was redirected to my web browser which then offered me an interactive experience. 

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While BlackBerry 10 technically doesn't "hijack" your iPhone or Galaxy, it does provide a good insight into the perks of the new operating system.

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If you want to experience BlackBerry 10 first hand, without paying out the big bucks (yes, the handset does seem to be quite pricey), download Blippar on your handset, open www.bbtakeover.me on your desktop, and Blip away.
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T3 Gadget Awards sees the iPhone 4S winning Work Gadget of the Year

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t3 logo.jpg
I was lucky enough to attend the T3 Gadget Awards last night, a lavish affair, I was told to "dress to impress" and was welcomed with endless champagne and a slap up three course meal.

But enough with the bragging - it was all to celebrate the best technology with twenty categories including Innovation of the Year, Work Gadget of the Year and App of the Year.

The iPhone and business

The iPhone 4S won Work Gadget of the Year (the iPhone 5 was released too late for consideration in this year's award), much to my dismay and confusion. Last year the BlackBerry Bold won this category. And this year the iPhone 4S managed to edge out the competition of the Epson PX830FWD, Logitech Performance MX Mouse, ASUS Eee Pad Transformer Prime, BlackBerry Bold 9900 AND Samsung Galaxy Note.

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What continued to baffle me was that with the other category winners, as the person representing the gadget made his or her way up to the stage, there was a short announcement explaining why the product/company/person had won the award. With the iPhone 4S winning the Work Gadget of the Year, there was no announcement. Obviously everyone would just instantly accept that Apple would win. Apple can do no wrong. No questions asked.

Now I understand that BlackBerry as a company hasn't had the best year, but what advancements has Apple made from the iPhone 4 to 4S which makes it a better business device over the BlackBerry Bold?

You could argue that BlackBerry has taken too long to release BlackBerry 10 which has seen its use as a business gadget decline. Now Computer Weekly has been told that it will launch in January 2013, will this shake up next year's awards?

T3 justified Apple as the winner of this category due to the apps and accessories available for the product (see below), but shouldn't the winner then be all the third party companies who have been beaten into submission to comply with Apple's rules and regulations in order to release apps and accessories? And the business user also has to BUY these extras, they don't come with the £500 device. And now that the iPhone 5 has been release with a different connector, accessories must be bought all over again. 


Despite being superseded by the iPhone 5, Apple's iPhone 4S has been one of 2012s standout gadgets and, as a testament to its versatility it picked up the T3 Award for Work Gadget of the Year. The Retina Display might trounce the displays of other smartphones but what makes this the best business accessory is the sheer amount of apps, accessories and extras available for Apple's smartphone.

Other winners

A stand out from the crowd winner was certainly, Asus. The company won the Computer and Tablet of the Year with the Asus Zenbook UX31 and the Google Nexus 7 by Asus respectively. Additionally, Asus secured the Design Award Winner category with the Asus Eee Pad Transformer Prime as well as the Tech Brand of the Year award. The overall Gadget of the Year was also awarded to Asus with the Google Nexus 7 impressing the judges and T3 readers to win its second award, demonstrating that there is certainly room for a 7 inch tablet in the market. 

BBC's technology correspondent, Rory Cellan-Jones, swept away with the Tech Personality of the Year award, while the Outstanding Contribution To Technology Award was handed out to Lord Alan Sugar.

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Rory Cellan-Jones posted this picture 
to Twitter last night after winning his award

Great night T3, thanks very much, there were some very worthy winners including the Google Nexus, Rory Cellan-Jones and the Samsung Galaxy S3 for Phone of the Year, but I'm sorry I can't agree with you that the cool consumer brand of the year, Apple, deserves the award for the best business product. 


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Yahoo! Smart Phones, Smart Fun! - Not so fun for BlackBerry

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marissa-mayer.jpg
Yahoo CEO, Marissa Mayer, has offered every Yahoo! employee a smartphone. "Choose from Apple, Samsung, Nokia, or HTC", she said, but specifically says "No!" to BlackBerry. 

It's another setback for BlackBerry which is trying desperately to cling onto its place in the smartphone market as the phone of choice in the corporate world. 

The memo which was leaked and picked up by the Business Insider, stated:

"We have a very exciting update to share with you today - we are announcing Yahoo! Smart Phones, Smart Fun!  As of today, Yahoo is moving off of blackberries as our corporate phones and on to smartphones in 22 countries*.  A few weeks ago, we said that we would look into smartphone penetration rates globally and take those rates into account when deciding on corporate phones. Ideally, we'd like our employees to have devices similar to our users, so we can think and work as the majority of our users do."

In response to the news that Yahoo! was going to spend a few million dollars on smartphones for all of its staff, a PR person for Nokia announced over Twitter that it would throw in a wireless charging plate with every Lumia 920 the company bought, claiming the phone is "worth the wait" - desperate not to be left out hey Nokia?

Mayer has called the programme, Yahoo! Smart Phones, Smart Fun!, but I can't see RIM's board of directors chuckling over their morning lattes.

Mayer's move shows the direction that businesses could potential go in when kitting out their staff with the latest technology. And this is in the completely opposite direction to BlackBerry. 

Blackberry Curve 9360.jpgHowever, among reports of doom and gloom for BlackBerry creator, Research In Motion (RIM), there is a small ray of hope behind Mayer's thinking. 

In her memo, she stated: "Ideally, we'd like our employees to have devices similar to our users, so we can think and work as the majority of our users do." This is clearly the reasoning she didn't want BlackBerry included in the line-up because its popularity with consumers has been dwindling significantly. 

As a consumer device, BlackBerry hasn't been able to keep up in the race, but it is still a key communication device in the business world and shouldn't be brushed aside as a has-been. That all said and done, it would be great to see some innovation from RIM in the next quarter, but with dramatic revenue losses and job cuts left, right and centre I'm not holding my breath.

*Computer Weekly can confirm that while according to Business Insider all of Yahoo's full time and part time employees in the US, were sent the memo, the staff in the UK are still patiently waiting for their emails from Father Christmas, er, I mean Marissa Mayer.


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