Last night, with
the pomp and ceremony we've come to know from big technology launches, Apple
announced the latest additions to the iPhone family.
from the iPhone 5 - the iPhone
5S, as well as a new, yet "cheaper"
model, the iPhone 5C.
But sadly, yet again, the company has failed to wow me in terms of innovation.
The iPhone 5S
available in 'space gray' (black, with a bit of grey), 'silver' (white with a
silver back panel), and now 'gold' (I think you mean champagne - and no, just
no!), this is the first time the iPhones have defiantly stepped away from
The aluminium backplate was a small step
away from the typical
black and white, which was first seen on the iPhone 5, but these say to me that
Apple wants to appeal to its user's character.
But at the same time I feel it has also cheapened the brand by introducing a champagne colour to
its flagship model the 5S, and an array of pastel shades for its 5C.
colour is not the main focus of the iPhone 5S, this device has come with
fingerprint technology which will allow users to unlock their phones with a
touch of their finger.
the technology debuted on the iPhone 5S could revolutionise smartphone
has no plans to allow the Touch ID sensor to be used for more than unlocking
phones or verifying iTunes purchases, say US reports.
technology is built into the home button and is made from laser-cut sapphire
crystal which directs the image of your fingerprint to a capacitive touch sensor, which reads
beneath the outer layers of your skin to get a detailed print.
seems like a futuristic piece of innovation from the technology giant, in fact the
Motorola Atrix launched a phone with a fingerprint sensor two years ago - c'mon
Apple, pull your socks up. I want to see real innovation, not copycat skills
that will be sent stratospheric due to your brand name.
staying the same weight and size as its predecessor, the iPhone 5S sees a new
A7 chip with 64-bit architecture, as well as an M7 motion coprocessor, which
Apple claims makes it twice as fast than the previous generation models, while
preserving more battery.
expensive than the iPhone 5, the handsets will cost £549 for 16GB, £629 for 32GB
and £709 for 64GB.
The iPhone 5C
Well, the 'C'
in iPhone 5C certainly does not stand for cheap.
It was a
first for Apple to launch two iPhones at the same time, Tim Cook announced the
5S and 5C would allow the company to serve even more customers.
never had an offering for the mid-range smartphone market, leaving Samsung -
with a phone for every budget - to clean up. The 5C could well be the trump
card needed to trounce Android's hand," said Ernest Doku, mobiles expert at
But at £469
for 16GB and £549 for the 32GB model, I don't consider that mid-range.
5C is "for the colourful" with five pastel shades of green, blue, yellow, pink
(or red depending on your eyesight) and white. Coloured handsets and cases has
been popularised by the mid-market smartphone, with Apple staying clear away
from novelty. But the phone might catch the eye of the Chinese market.
Jan Dawson, chief telecoms analyst at Ovum said: "The cheaper iPhone is critical for expanding the addressable market, because many people in China and elsewhere simply can't afford to buy a current generation iPhone, especially when it's not subsidized. However, the key risk for Apple in launching a cheaper iPhone is that it may cannibalize sales of the high-end phone."
devices will be running out-of-the-box the new
operating system iOS7, and will be available from the 20 September.
Keep reading the Inspect-a-Gadget blog for a hands-on review coming soon.