Samsung launches mobile wallet app, but my pocket is still not satisfied

| No Comments | No TrackBacks
| More

The last day of the mobile-fest that is Mobile World Congress in Barcelona, and Samsung have announced a mobile wallet app for users to keep all their coupons, vouchers, tickets and membership cards in one place.

When Apple launched Passbook there was excitement in the air (for all of 24 hours), at the thought that this was the mobile manufacturer's first tentative steps into the domain of NFC and mobile payments.

A safe option is to start with mobile couponing wallet, similar to Passbook, which is what Samsung has launched today at MWC. However, these schemes are only as good as the volume of partners and brands involved.

What is the point in having my Starbucks points in my mobile wallet, if my Costa card isn't? (Although, in regards to Starbucks, what's the point in having a mobile strategy with a postal service for your coupons?But I digress...

The same goes for flights, it's great to have my Lufthansa boarding card on my mobile ready to scan at the gate, but what if the following week I travel with a budget airline which doesn't? The CO2 I huff and puff while riffling through my draws for my travel wallet would probably equate to the CO2 I'm plunging into the atmosphere. But I digress again...

Samsung partners so far include: Belly, Booking.com, Expedia, Hotels.com, Lufthansa and Major League Baseball Advanced Media - that's not going to get you far in day-to-day life without your wallet? However, the company did say that they were still in development, so we can keep our eyes peeled for more announcements which will later go unnoticed as they won't make enough noise in the industry on their own. 

I understand that the concept of the "mobile wallet" doesn't necessarily mean leaving your traditional wallet at home (yet!), but surely we should be aiming high for that type of lifestyle, knowing that we will fall short, to what will hopefully be a happy medium with plenty of brands to choose from.

I know these things take time, but in the UK we're already so far behind in the realms of NFC, it actually seems like science fiction rather than possibility. 

Early this week at MWC, Visa announced a partnership with Samsung to accelerate mobile NFC payments. 

Visa will include its payWave NFC applet on the next generation of Samsung NFC-enabled handsets. As part of the alliance, Visa will also partner with financial institutions to push forward global mobile payment solutions.

Maybe we're starting to get somewhere after this week, but until then, pass me my Radley purse.


Enhanced by Zemanta
Related Posts with Thumbnails

No TrackBacks

TrackBack URL: http://www.computerweekly.com/cgi-bin/mt-tb.cgi/47655

Leave a comment

Archives

Subscribe to blog feed

Recent Comments

  • emmanuel ahene: The most boring presentation. read more
  • Steve Tucker: Does anyone know CPR ? read more
  • Greg Lamb: BOOM! We knocked it out of the Park this time. read more
  • Mark Parry: As the Custard Cream presentation moved into its third hour, read more
  • J Harrison: At last, something the engineers and change managers could agree read more
  • Brendan O'Connor: Just four more to hypnotise and then I can go read more
  • Hollie.bond@hotmail.co.uk Bond: David thought he'd show his employees the true meaning of read more
  • Shawna Bell: Thanks for the review... of course the commercials make it read more
  • Luis Aguilar: We have performed a test in our review of the read more
  • Luis Aguilar: Sony Xperia T has a cool design (James Bond chose read more

About this Entry

This page contains a single entry by Caroline Baldwin published on February 27, 2013 1:38 PM.

Hands on with the Epson EB-1945W projector was the previous entry in this blog.

SpaceTop 3D transparent computer unveiled at TED 2013 is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.