Luxury smartphone maker Vertu, chooses Android over Windows for its OS

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According to the BBC, exclusive smartphone maker, Vertu, has chosen Android over Windows for the operating system  on its new luxury smartphone costing almost £7,000.

The device comes with a titanium frame and sapphire screen. However, the designer told the BBC that it was not 4G enabled, which is not exactly a long-term investment. 

The company told the Beeb that it had chosen Windows over Android as it had a more established ecosystem. 

"Your device will have to integrate with other devices. I think the Windows phone will have success but it is still a relatively small market share. At the moment it doesn't have the global reach of Android - which is about 60% of the market," said chief executive Perry Oosting.

However, 7,900 euros (£6,994), is small change compared the Vertu Signature Cobra at £167,567. No camera, no touchscreen and only 1MB of internal memory. Not a good start. The Signature Cobra was designed by French jeweller Boucheron and only 8 were made. The phone features one pear-cut diamond, one round white diamond, two emerald eyes and 439 rubies, although if you aren't particularly fond of rubies, Vertu also offer a ruby free handset for £62,162.

The Vertu Diamond is another luxury phone from the company, which would have set you back around £63,620.


Inspect-a-Gadget has previously investigated the world's most expensive mobile phones ranging from the Diamond Crypto Smartphone costing a whopping £827,060 to the much more reasonably prices BlackBerry Porsche Design P'9981 at £1275.

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  • Charles Duance: I agree this is market hype as usual from Apple. read more
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  • Emad Uddin: I am not Sure Such garments can be wearable in read more
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This page contains a single entry by Caroline Baldwin published on February 12, 2013 10:08 AM.

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