Apple to switch to Bing on iPhone?

Karl Hodge | No Comments | No TrackBacks
| More


Did you hear that sound? It was the high frequency squeal of a dozen Google execs after they just heard the news: Apple's iPhone could be switching to Bing according to a report in BusinessWeek

This is one of those deals that looks small, but could be worth lots to Microsoft's new search engine.  Launched just six months ago, the revamped tool boasts a host of new features - many of them similar to the kind of sterling work that lesser known search outfit have been doing for a donkey's yonk.

Though Bing has doubled the market share it's predecessor Live Search enjoyed from around 4% to around 8%, it's still in 3rd place  - way behind Google which attracts 70% of all searches. Stats show Bing's extra hits have been stolen from Yahoo!, the number 2 search engine, rather than the big G

But, if Bing was the default search engine on the iPhone, that would be a double whammy.  Microsoft would see a big hike in ad revenue (to Google's detriment). More importantly, it would help win iPhone users over to the Bing side. And there are lots of them.  At least 18 million worldwide, according to a recent AdMob survey.

As with all rumours, take this one with a pinch of your favourite condiment. One thing's for certain - dominance of the IT space is no longer a two horse race. Rivalry between Apple, Google and Microsoft is likely to be a big feature of the 2010s.

Related Posts with Thumbnails

No TrackBacks

TrackBack URL:

Leave a comment


Subscribe to blog feed

Recent Comments

  • Charles Duance: I agree this is market hype as usual from Apple. read more
  • Charles Duance: How will the customer know that the price of the read more
  • Jeffery Moss: I am a RETIRED Laboratory Technician and Electronics Geek who read more
  • Emad Uddin: I am not Sure Such garments can be wearable in read more
  • ryan calara: I have this device called smart watch..i used this when read more
  • William Virtue: Seriously... I have used Skye for years. Recent,y my wife read more
  • David McClelland: Thanks for your comments, Martin. Heat: speculation, but I wonder read more
  • Jeremy Lloyd: "Specs at a glance"... no GLANCE option! Screen display is read more
  • Martin Paul: Also, shame about the "no expansion" thing. I like my read more
  • Martin Paul: "Also worth pointing out is that the chassis can get read more

About this Entry

This page contains a single entry by Karl Hodge published on January 21, 2010 11:43 AM.

Lara Croft raids the Guinness record books was the previous entry in this blog.

Lotus Notes importance of Android is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.