In this guest blog, Tracey Rawling Church, Director of Brand and Reputation at Kyocera Mita UK explains why the public sector must stop buying printers
Hard Copies Mean Hard Choices
To cut its costs and carbon emissions, the public sector should stop buying printers.
That may seem a ridiculous statement, coming from an imaging company executive, but actually there's a serious point here. Most ITTs are written around a notional product - calling for a certain number of machines of a certain specification. And the tender process is quite rigid, so companies invited to tender are forced to propose a solution that fits the criteria in the ITT. But in many organisations, the number of devices has crept up over time and device to user ratios are unnecessarily high - so replacing machines on a one-for-one basis only perpetuates a system that has become bloated and inefficient.
Sometimes the decision is made to consolidate devices, replacing desktop printers with shared multifunctional devices and an ITT is written on that basis, but to achieve real efficiencies that could reduce costs by typically 30% and carbon by as much as half, a detailed print audit should be undertaken to determine precisely what hardware is needed at which locations to support business processes.
However, even this approach misses the opportunity to obtain a solution that is properly optimised not just at the point of implementation, but into the future.
In the private sector, there is a growing trend towards managed document services, a holistic approach that encompasses every aspect of the printing and imaging needs of an organisation. A managed document service project begins with a detailed audit of both the machines currently in place and the document flows through and within the organisation. Then a solution is designed that aims to reduce reliance on hard copy by combining document management software with a fleet of machines that have exactly the right functionality to support the document flow.
In most cases, this results in a much smaller number of devices, usually with more extensive functionality than those they replace. A bespoke service contract is crafted that includes remote monitoring of device states, service support to agreed service levels and detailed reporting of device use that can be segmented and analysed in a myriad of ways. And using the business intelligence gained from the reporting suite, the service can be continuously optimised to ensure it remains efficient, accommodating changes in the organisation over time.
For example, the managed document solution provided for insurance giant RSA has reduced paper consumption by 21% in just one year - despite the fact that their product depends on having a printed certificate. And energy consumed by imaging devices has been reduced by 55% with resulting savings in both electricity costs and CRC levies.
As you can imagine, this type of service doesn't fit easily into a device-centric ITT. So vendors who know they could save cash and carbon through applying a managed document service are forced to respond with a 'round peg, square hole' solution that is less than ideal, simply because the tender process focuses on products rather than outcomes. Concerns about carbon emissions and resource scarcity are driving the evolution of innovative business models that overturn conventional norms and challenge the status quo. But unless procurement processes keep pace with these changes, the benefits of this fresh thinking won't be realised.
To really drive through change, let's have ITTs written by commercial managers and procurement departments that focus on objectives and targets rather than feeds and speeds. Throw down a challenge to reduce paper consumption by x, cut energy use by y% and drive down costs by z and see what the industry comes up with. I guarantee it will deliver solutions that are more resource efficient, productive and economical.
MDS in the public sector http://www.kyoceramita.co.uk/index/mds/mds_in_the_public.html
RSA case study http://www.kyoceramita.co.uk/index/products/happy_customer_stories/happy_customer_stories_detail.L3ByaW50ZXJfbXVsdGlmdW5jdGlvbmFscy9jYXNlc3R1ZHkvbGVhZGluZ19pbnN1cmVyX3JzYQ~~.html
For the full results of latest independent research into printing attitudes and behaviour, email Tracey: firstname.lastname@example.org