How offline social networking works

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This is a great video explaining how the 'Widower effect' works, and how it applies to all offline social networks. In short, what you do and what happens to you is affected by more than just the people around you, but also the people around them... and the people around them.

This is essential information for anyone working on the adoption of social media in business.

Hat tip to Adam Tinworth.

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This page contains a single entry by published on May 25, 2010 11:23 AM.

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