Like many of you, I receive a raft of professional direct email churned out by Techtarget's team of spin merchants. Normally I accept it all in the healthy spirit of direct mail. It's sometimes useful, and the rest is easy to delete. But I do expect it to be of a reasonable quality. Unfortunately, standards seem to be slipping. Today's SearchStorage email, entitled "Backups for dummies" commenced with the classic line that "Backups have been squeesed from all sides".
Of course I accept that none of us are perfect, and we all make mistakes. But if quality control has slipped to the level of not even bothering to checking the opening line of the email, then it conveys a general impression of lack of attention to quality and detail. In an increasingly busy business world, that's not good enough to compete for attention. So fix it, Techtarget, if you are aiming to survive the current recession.
