The UK Government ruling on the legality of Phorm is just the beginning of a long series of wars to exploit personal information for good or bad purposes.
As I've been saying since the turn of the century, we're at the start of a paradigm shift in information security that I've called "spy versus spy", a new world in which all stakeholders race to exploit personal information of all kinds for the purposes of espionage, crime, commerce or security.
It's the nature of the 21st Century, which, as Alvin Toffler correctly pointed out many years ago, will bedominated by information warfare and economic espionage.