Chip giant Intel has used the IDF (Intel Developer Forum) conference and exhibition in Beijing this week to announce its new Intel HTML5 Development Environment.
The company is providing just a few details at this early stage, but does confirm that this is intended to be an integrated software development system to develop (and of course test, debug and deploy) applications across multiple operating systems.
NOTE: Operating systems supported here include iOS, Android, Windows 8 and Windows Phone 8.
Intel explains HTML5 as an open standard that allows developers to write once and run anywhere. This cross-platform approach greatly increases a developer's total potential audience while providing users a more consistent experience across different screen sizes.
It's all about scale
Intel says a good part of the impetus for creating this new programmer offering is the need to provide HTML5 developers with the opportunity scale their apps to reach more users faster.
"Essentially, by leveraging the Intel HTML5 Development Environment, app-builders can develop once and potentially reach billions of devices and consumers," says the firm.
NOTE: The environment is available free of licensing fees and other costs.
"Based on web standards and supported by W3C, HTML5 makes it easier for software developers to create applications once to run across multiple platforms," said the company, in a press statement.
"Intel continues to invest in HTML5 to help mobile application developers lower total costs and improve time-to-market for cross-platform app development and deployment."
The Intel HTML5 Development Environment is available on the Intel Developer Zone.